Issue link: https://read.dmtmag.com/i/649011
6 V I N E YA R D & W I N E RY M A N A G E M E N T | M a r - A p r 2 015 w w w. v w m m e d i a . c o m 104 13 16 18 20 118 23 27 33 Vineyard & Winery Management (ISSN 1047-4951) is published bi- monthly by Vineyard & Winery Ser- vices, Inc. Business office is located at 421 E Street, Santa Rosa, CA 95404. Tel: (707) 577-7700. Robert Merletti, president and publisher. Cover and contents are copyright protected © 2009. Unauthorized du- plication prohibited. Periodical Post- age Paid at Santa Rosa, CA and ad- ditional mailing offices. Postmaster: Please send Form 3579 to Vineyard & Winery Management, Box 14459, Santa Rosa, CA 95402-6459. MANAGEMENT (cont.) Q&A: Jim Koch America's largest craft brewer shares the secrets of his success. By Tom Wilmes COLUMNS & DEPARTMENTS News in Focus A closer look at the industry's news headlines. By Tim Teichgraeber, Virginie Boone and Sean P. Sullivan Uncorking PR: Say No to Sameness Knock off the winespeak and dare to be different. By Paul Wagner Wine Wise Marketing: A Marketing Maven Looks Back V&WM's departing columnist has seen huge industry change. By Elizabeth Slater Enlightened Winemaking: Developing a Style Walk the line between technologist and artiste. By Bryan Avila End Post: NYC Under Threat New York City is the best wine city on the planet. By Tyler Colman ON THE BEAT Market Watch: Survey Says Gallo's wine consumer polling has some asking, "What tha?" By Tim Teichgraeber East Coast Watch: Fermentation Cooperation Egos are set aside when competing winemakers collaborate. By Marguerite Thomas Soil & Cellar: Under-Vine Weed Control Many options exist, yet none are perfect for all sites. By Remi Cohen Editor's Desk Spotlight Suppliers Listing: Lab Services Calendar Advertiser Index 10 110 115 115 116 ............63 ............41 ............17 ............22 33 27 104