Issue link: https://read.dmtmag.com/i/649011
4 V I N E YA R D & W I N E RY M A N A G E M E N T | S e p t - O c t 2 015 w w w. v w m m e d i a . c o m VINEYARD & WINERY Drought-Busting Technologies for the Vineyard Growers take a high-tech approach to an age-old problem. By Linda Dailey Paulson Conservative State of Mind Wineries adopt water-saving strategies. By Deborah Parker Wong Winery & Vineyard Water Conservation Survey California vintners and growers report significant cutbacks in water usage. Detecting Grapevine Leafroll from the Air New technique combines hyperspectral imaging with aerial mapping. By James Giese New Phenolics Testing Technique Promises Faster Results WineXRay can provide data while fermentations are still active. By Dr. Jamie Goode Grapevine Registration and Certification Program Under Review Red blotch-associated virus in certified planting material opens discussion. By Dr. Judit Monis The State of Cider Meteoric growth and legislative developments increase its appeal. By Tom Wilmes MANAGEMENT Cost-Based vs. Value-Based Wine Pricing It's time to rethink the standard wine-industry method. By Dr. Steven S. Cuellar Wine Industry Remains Positive as 2016 Approaches Industry survey reveals sales, marketing and consolidation trends. By Bill Vyenielo, Steve Fredricks and Bill Rodda 36 44 52 58 64 70 76 82 88 ON THE COVER: Even if you're not dealing with the ongoing effects of a drought, water conservation is good for business, and the planet. With a nod to "Ghostbusters," this issue's cover theme focuses on high-tech tools and everyday strategies to help vineyard and winery owners use less water. (Just don't cross the streams!) Graphic: Chris Sittner WWW.VWMMEDIA.COM SEPTEMBER - OCTOBER 2015 NORTH AMERICA'S LEADING INDEPENDENT WINE TRADE PUBLICATION Technology & Finance Issue 76 44 36 SEPTEMBER - OCTOBER 2015 | VOL.41 NO.5