Issue link: https://read.dmtmag.com/i/649011
6 V I N E YA R D & W I N E RY M A N A G E M E N T | S e p t - O c t 2 015 w w w. v w m m e d i a . c o m MANAGEMENT (cont.) Do Your Winery's Software Systems Need to Be Replaced? Outdated technology can be more costly than an upgrade. By Gary Volland Q&A: Janet Trefethen Trefethen Family Vineyards owner restores her family's historic winery… again. By Tina Caputo A Historic Kentucky Winery Rises Again Baker-Bird Winery strives to bring state's winemaking back to prominence. By Marguerite Thomas Scene at: The 2015 International Women's Wine Competition St. Francis 2013 Sonoma County Old Vine Zinfandel Wins Best of Show. COLUMNS & DEPARTMENTS News in Focus A closer look at the industry's news headlines. By Tina Caputo, David Falchek and Tim Teichgraeber End Post: It's Crackers Wineries should have the option of serving food. By Tyler Colman ON THE BEAT Wine Wise Marketing: Charging Ahead Hone your tasting fee strategy. By Jennifer Strailey Market Watch: The State of the Art of Retail Merchandising Slow to embrace technology, stores count on discounting, relationships. By Tim Teichgraeber Northwest Watch: Washington Game Changer Newly opened Wine Science Center promises to accelerate state industry's growth. By Sean P. Sullivan Soil & Cellar: Cap Management During Fermentation Various techniques are based on red-wine variety, wine style. By Remi Cohen 94 100 104 108 13 118 17 21 27 31 ............63 ............41 ............17 ............22 Editor's Desk Spotlight Suppliers Listing: Financial Services Providers Calendar Advertiser Index 10 111 114 115 116 Vineyard & Winery Management (ISSN 1047-4951) is published bimonthly by Vineyard & Winery Services, Inc. Business office is located at 421 E Street, Santa Rosa, CA 95404. Tel: (707) 577-7700. Robert Merletti, president and publisher. Cover and contents are copyright protected © 2009. Unauthorized duplication prohibited. Periodical Post- age Paid at Santa Rosa, CA and additional mailing offices. Postmaster: Please send Form 3579 to Vineyard & Winery Management, Box 14459, Santa Rosa, CA 95402-6459. 104 17 31