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6 V I N E YA R D & W I N E RY M A N A G E M E N T | M a y - J u n e 2 015 w w w. v w m m e d i a . c o m Vineyard & Winery Management (ISSN 1047-4951) is published bi- monthly by Vineyard & Winery Ser- vices, Inc. Business office is located at 421 E Street, Santa Rosa, CA 95404. Tel: (707) 577-7700. Robert Merletti, president and publisher. Cover and contents are copyright protected © 2009. Unauthorized du- plication prohibited. Periodical Post- age Paid at Santa Rosa, CA and ad- ditional mailing offices. Postmaster: Please send Form 3579 to Vineyard & Winery Management, Box 14459, Santa Rosa, CA 95402-6459. 98 100 106 13 114 17 23 27 31 MANAGEMENT (cont.) Scene at: Craft Beverages Unlimited The annual conference and trade show returns to Virginia. Q&A: Jean Arnold Sessions Former Hanzell Vineyards president begins a new chapter. By Christopher Sawyer Scene at: Midwest Grape & Wine + Craft Brew Conference Wine, beer and spirits professionals convene in Missouri. COLUMNS & DEPARTMENTS News in Focus A closer look at the industry's news headlines. By Sean P. Sullivan and Laurie Jervis End Post: Beer Craftily Threatens Wine Is the sky is falling? By Tyler Colman ON THE BEAT Wine Wise Marketing: Homemade Sales Wine parties turn living rooms into tasting rooms. By Jennifer Strailey Market Watch: On-Premise Wine Sales Diagnosis: Anemia Other beverages threaten wine's post-recession comeback. By Tim Teichgraeber Northwest Watch: Oregon Takes Care of its Own ¡Salud! provides health-care services to vineyard and winery workers. By Sean P. Sullivan Soil & Cellar: Know Your Oak Many factors go into creating a barrel program. By Remi Cohen Editor's Desk Suppliers Guide: Packaging & Closures Spotlight Calendar Advertiser Index 10 50 108 112 113 ............63 ............41 ............17 ............22 98 31 27