Issue link: https://read.dmtmag.com/i/649011
6 V I N E YA R D & W I N E RY M A N A G E M E N T | J u l y - A u g 2 015 w w w. v w m m e d i a . c o m Vineyard & Winery Management (ISSN 1047-4951) is published bimonthly by Vineyard & Winery Services, Inc. Business office is located at 421 E Street, Santa Rosa, CA 95404. Tel: (707) 577-7700. Robert Merletti, president and publisher. Cover and contents are copyright protected © 2009. Unauthorized duplication prohibited. Periodical Post- age Paid at Santa Rosa, CA and additional mailing offices. Postmaster: Please send Form 3579 to Vineyard & Winery Management, Box 14459, Santa Rosa, CA 95402-6459. MANAGEMENT (cont.) Divided Over Wine Trails A Missouri study reveals an expectation gap. By Danny Wood Scene at: The 2015 Press Democrat North Coast Wine Challenge The Roche French Oak Chardonnay is named "Best of the Best." COLUMNS & DEPARTMENTS News in Focus A closer look at the industry's news headlines. By Tim Teichgraeber, Jennifer Strailey and Tina Caputo End Post: The Glass Can Always Be Greener Glass recycling rates are dismal. By Tyler Colman ON THE BEAT Wine Wise Marketing: Off the Beaten Path Far-flung tasting rooms drive traffic for the long haul. By Jennifer Strailey Market Watch: The Time is Now for U.S. Exports IWSR's survey shines light on international opportunities. By Tim Teichgraeber East Coast Watch: Massive Strides in Maryland Joe Fiola elevates the state's wine business. By Marguerite Thomas Soil & Cellar: A Tale of Three Chardonnays Winemaking decisions dictate the style of wine in the bottle. By Remi Cohen 108 114 13 122 17 23 29 35 Editor's Desk Spotlight Suppliers Guide & Advertiser Index Calendar 10 117 120 121 17 108 29