Beverage Dynamics

Beverage Dynamics Mar-Apr 2016

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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34 Beverage Dynamics • March/April 2016 www.beveragedynamics.com SELECTING the WINNERS The Beverage Information & Insights Group used the following criteria to select this year's Growth Brands winners, based on brands' projected case sales for the 2015 calendar year. Fast Track Brands have exceeded 100,000 nine-liter cases, with double-digit growth in each of the last four years. All Fast Track Brands are at least fi ve years old. Rising Star Brands are less than fi ve years old and have exhibited growth during each year of their existence, reaching at least 20,000 nine-liter cases sold in 2015. Established Growth Brands are top sellers in their category, moving a minimum of 400,000 nine-liter cases annually. They have also grown in sales over each of the past four years. Comeback Brands are previous winners that have rebounded in sales to at least their previous winning level, following a recent decline. www.beveragedynamics.com T he beverage alcohol market is more crowded every day, as brand introductions grow exponentially and new expressions proliferate. It's diffi cult for a wine or spirit to stand out and capture consumer attention, but this year's Growth Brands Award winners managed to do so. We're proud to honor 132 brands in four categories: Rising Stars, Fast Track Brands, Established Growth Brands and Comeback Brands. Their growth in 2015 was integral to the overall success of the beverage alcohol industry. TOP-SELLING WINNERS: WINE & SPIRITS (000 9-liter cases) Brand Supplier 2015 Sales Barefoot Cellars E & J Gallo Winery 18,700 Woodbridge by Robert Mondavi Constellation Brands 9,300 Crown Royal Diageo 5,302 Fireball Sazerac 4,950 Black Box Constellation Brands 4,440 Jim Beam Beam Suntory 4,318 Svedka Constellation Brands 4,200 Bota Box DFV Wines 3,900 Liberty Creek E & J Gallo Winery 3,425 Chateau Ste. Michelle Ste. Michelle Wine Estates 3,253 Hennessy Moet Hennessy 2,926 Burnett's Vodka Heaven Hill Brands 2,810 Tito's Handmade Vodka Fifth Generation 2,765 New Amsterdam Vodka E & J Gallo Winery 2,715 Menage a Trois Trinchero Family Estates 2,700 THIS YEAR'S WINE AND SPIRIT WINNERS SOLD NEARLY 130 MILLION 9-LITER CASES IN 2015, AVERAGING ALMOST 1 MILLION CASES PER WINNER.

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