Beverage Dynamics

Beverage Dynamics Mar-Apr 2016

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

Issue link: https://read.dmtmag.com/i/658171

Contents of this Issue

Navigation

Page 39 of 83

40 Beverage Dynamics • March/April 2016 www.beveragedynamics.com around the world," says Global Brand Director Mark Bacon. "Consumers are looking for brands that provide great taste, authenticity and experiences. From visiting the distillery to meeting Master Distiller Chris Morris or Master Taster Elizabeth O'Neill, Woodford Reserve connects with consumers." Diageo's Bulleit is also capitalizing on the global whiskey trend by introducing whiskeys to international markets. Bulleit has launched in more than 40 new markets in the past two years, which Senior Brand Manager Dan Levine calls "an incredible accomplishment that we're proud to share with our global trade and distributor partners." The brand is also expanding in the U.S. with plans for a new distillery. "The Bulleit Distilling Co. is under 2016 GROWTH BRAND AWARDS SPIRITS RISING STAR BRANDS: DISTILLED SPIRITS Winners must have exceeded 20,000 9-liter cases sold in 2015, and showed growth each year of the brand's lifetime. All brands must be less than fi ve years old. (Thousands of 9-liter cases) % Growth Brand Supplier 2012 2013 2014 2015 p 2014/15 New Amsterdam Vodka E & J Gallo Winery 1,130 1,978 2,480 2,715 9.5% Jack Daniel's Tennessee Honey Brown-Forman Beverages 487 609 670 678 1.2% Jack Daniel's Tennessee Fire Brown-Forman Beverages -- -- 77 374 385.7% Avión Pernod Ricard USA 57 110 136 141 3.7% Olmeca Altos Pernod Ricard USA 2 28 84 125 48.8% Shellback E & J Gallo Winery 55 75 120 122 1.7% Casamigos Tequila Casamigos Importers -- 17 47 88 87.2% Blackheart Premium Spiced Heaven Hill Brands 55 65 75 87 16.0% Blue Chair Bay Fishbowl Spirits -- 36 57 75 31.6% Viniq E & J Gallo Winery -- -- 56 63 12.5% Ron Barcelo Shaw-Ross Int'l Importers 18 34 55 58 5.5% D'Usse Bacardi USA 2 18 55 58 5.5% Cinerator Heaven Hill Brands -- -- 49 54 10.2% Christian Brothers Flavors Heaven Hill Brands -- -- 32 46 43.8% Larceny Heaven Hill Brands -- -- 30 40 33.3% Roca Patron The Patron Spirits Company -- -- 36 40 11.1% Devotion Devotion Spirits Inc 13 22 29 39 34.5% Revel Stoke Phillips Distilling 20 23 30 35 16.7% Monkey Shoulder William Grant & Sons 2 9 20 32 60% Luxardo Luxardo 15 18 23 27 17.4% Ménage à Trois Vodka Trinchero Family Estates -- -- 22 25 12.6% (p) Preliminary Source: The Beverage Information & Insights Group. For more data, visit www.bevinfostore.com. Q&A with RUMCHATA Agave Loco Brands' RumChata is a Fast Track Brand this year, having grown from 540,000 to 600,000 cases in 2015, a double-digit increase of 11.1%. RumChata has been named a Growth Brand each of the past six years. Founder and master blender Tom Maas spoke about the brand's success. BD: What led to the brand's growth in 2015? TM: We continued to support the brand with successful YouTube recipe videos. RumChata is the most-viewed liquor brand on YouTube in the U.S. by a wide margin—our content has more than 25 million views. We also partnered with Jack Daniel's Flavored Whiskies to cross- promote RumChata with Jack Honey (Honey Chata) and Jack Fire (Cinnamon Toast) in national print advertising. BD: What industry trends are most contributing to the brand's growth? TM: Bartenders want new and delicious premium drinks to offer their customers. RumChata's versatility allows bartenders the opportunity to serve it straight, or as a mixer with hundreds of other premium spirit combinations.

Articles in this issue

Links on this page

Archives of this issue

view archives of Beverage Dynamics - Beverage Dynamics Mar-Apr 2016