Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.
Issue link: https://read.dmtmag.com/i/658171
www.beveragedynamics.com March/April 2016 • Beverage Dynamics 45 FAST TRACK BRANDS: DISTILLED SPIRITS Winners must have exceeded 100,000 9-liter cases sold in 2015, and showed double-digit growth each year for the last four years. All brands must be at least fi ve years old. (Thousands of 9-liter cases) % Growth Brand Supplier 2012 2013 2014 2015 p 2014/15 Fireball Sazerac 770 2,380 3,940 4,950 25.6% Tito's Handmade Vodka Fifth Generation 850 1,200 2,200 2,765 25.7% Bulleit Diageo 260 450 736 883 20.0% Familia Camarena E & J Gallo Winery 420 571 725 800 10.3% Deep Eddy Heaven Hill Brands 60 190 455 705 54.9% RumChata Agave Loco Brands 325 460 540 600 11.1% Knob Creek Beam Inc. 193 231 290 358 23.2% Don Julio Diageo 225 270 318 356 11.9% Woodford Reserve Brown-Forman Beverages 181 221 276 333 20.7% Hendrick's William Grant & Sons 174 209 246 288 17.1% Evan Williams Flavored Reserves Heaven Hill Brands 142 165 195 218 11.8% Tullamore Dew William Grant & Sons 95 115 142 178 25.4% Bird Dog Western Spirits 21 62 115 157 36.3% Buffalo Trace Sazerac 66 96 123 151 22.8% Espolon Tequila Campari America 75 100 112 145 29.5% Prairie Organic Phillips Distilling 17 39 80 120 50.0% Campari Campari America 66 75 83 103 23.5% (p) Preliminary Source: The Beverage Information & Insights Group. For more data, visit www.bevinfostore.com. 2016 GROWTH BRAND AWARDS SPIRITS growth. The brand partners with music and entertainment platforms to engage with customers and infl uencers. In 2015, Buchanan's also redesigned its packaging for three out of four whiskies for the fi rst time in 23 years. "Over the past few years, Buchanan's has grown a stake and equity in the world of Latin music and we will continue to support these high-profi le music platforms and up-and-coming Hispanic music talent that embody the spirit of our brand and our founder," says Diageo's Scotch whisky, North America Director Brian Cox. A much younger brand, Fast Track winner Tito's Handmade Vodka, is among the few shining stars in its category. Tito's began 2015 with a "Fresh Start" program that shared with consumers how the founder's own fresh start led him down a path to follow his passion and skills. As a company, Fifth Generation wants to actively help other companies get started and help loyal consumers explore meaningful endeavors. "When Tito launched his vodka twenty years ago, no one in the industry was speaking about the craft spirits movement," says EVP of Sales, Peter Angus. "Tito's foresight has pioneered the way for literally hundreds, if not thousands, of other craft spirits to share their creations from coast to coast. You can legitimately say he has helped birth the craft spirit movement in the U.S., much the way Jim Koch pioneered the craft beer movement." Finally, distiller Heaven Hill led all spirit suppliers this year with nine winners (second place was Diageo with fi ve). Included in that list are a diverse group of brands, from Blackheart Spiced rum to Larceny Bourbon to newly-acquired Deep Eddy Vodka. "Quality and variety are the characteristics we think consumers embrace, which are consistent across the entire range of products from Heaven Hill Brands," says VP of Marketing Kate Latts. "These award- winning brands deliver unique and compelling experiences for their core consumers through innovative marketing and promotional programs, with the range covering the entire spectrum of this great industry." "We are seeing consumers' desire for brands that represent authenticity, heritage and craftsmanship..."