Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.
Issue link: https://read.dmtmag.com/i/658171
6 Beverage Dynamics • March/April 2016 www.beveragedynamics.com ON THE Web JON TAFFER FORESEES A CRAFT BEER BUBBLE In what became our all-time most viewed web story, on-premise veteran and Bar Rescue star Jon Taffer said this about craft beer: "Craft beer has created a culture, not a trend. A trend grabs market share and then disappears and gives it back. A culture grabs market share and then keeps it. The craft-beer culture isn't going anywhere in America. That said, I think that about 60% of craft beer basically sucks. I've been to a lot of the facilities. They're not exactly clean. They're rook- ie-run. The problem is that people are now looking at craft beer as an investment opportunity. They're getting into it to make money. Many people don't get into it for the love of making beer. Of course, that's not how it began. Jim Koch founded Boston Beer because he loves to make beer. But today, it's much more in the investment space. That's why I think there's going to be a wash out in craft beer over the next two years. Half of the craft brew- eries are going to disappear. And the word 'craft' will become known more for spirits." IRISH CREAM LOOKS TO EXPAND SALES In an online exclusive, we talked with several Irish Cream brands about how they plan to expand sales beyond just the holiday season. Strategies included creative marketing, alternative fl avors, a mixology focus and more. Bar Rescue Star Jon Taffer For the full story, visit: www.beveragedynamics.com/ontheweb For the full story, visit: www.beveragedynamics.com/ontheweb For the full story, visit: www.beveragedynamics.com/ontheweb For the full story, visit: www.beveragedynamics.com/ontheweb SADDLE UP TO THE GIFTED HORSE In another much-viewed web story, asso- ciate editor Kyle Swartz wrote about the launch of the newest whiskey from the controversial Orphan Barrel line: "Some drinkers have wondered whether Orphan Barrel overstates the scarcity of its spirits . . . In that way, Gifted Horse might be a move away from past PR strategies. At no point during the launch was rarity discussed. Drinkers of Orphan Barrel know that this diverse line of one-off whiskeys ranges from sweet and smooth to oak bomb and hot alcohol. Gifted Horse is of the former. It has a sweetness reminiscent of Lost Prophet, perhaps the most popular of the Orphan Barrel launches." Gifted Horse DYNAMIC DISPLAYS Beverage Dynamics is running a social media campaign that high- lights most eye-catching displays at liquor stores. To participate, and to have your content shared across our channels, post on our Facebook page or Tweet at us using the #DynamicDisplay hashtag. Here are a few of the latest #DynamicDisplay entries. Top: JR's Beer Warehouse celebrates America with some U.S. brews and a bit of military muscle. Bottom: JR's Beer Warehouse is at it again, this time with a baseball-themed display ready for opening day. Irish Cream brands fi ght for off-season sales.