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STiR tea & coffee industry international 59 www.world-of-coffeeandtea.com BREW IN ASIA THE BEST Koelnmesse Pte Ltd Ms. Jennifer Chiah Tel: +65 6500 6738 Fax: +65 6294 8403 j.chiah@koelnmesse.com.sg 3rd International Trade Exhibition for the Coffee and Tea Industry in Asia Jointly organized by Powered by THAIFEX-World of Food Asia The Thai Chamber of Commerce New Location at Challenger Hall 1 Returning Favourites at 2nd Celebrity Coffee Bar! From Freestyle Latte Art Design, Personalized Brew to World Champions and their secrets of the trade. Mark Your Calendar! 2016 25 - 29 May IMPACT Challenger Hall 1 IMPACT Exhibition & Convention Center Bangkok, Thailand C M Y CM MY CY CMY K WoCT16 89x254mm STIR Mag Ad.ai 1 27/1/16 4:38 pm Jasbirey Village at the foot of the Himilaya mountains Nepali Tea Traders in the US in 2012 with a group of Colorado social entrepreneurs. The aim of the company is to sell premium teas from the small tea farms in Nepal's Ilam region into North America. The company is helping put Nepal on the map and Le Beau says, "There is growing recognition among the experts that Ne- pal's small artisan farms and unique terroir produce some of the best teas in the world. Teas from Nepal have started to earn awards over the past few years, reinforcing the opportunity for the country to benefit through growing its tea economy. We believe that building the tea industry in Nepal will help the peo- ple there by creating jobs, infrastructure and sustainable busi- ness expertise. We believe in pursuing profitable growth and re-investing to help the people and country of Nepal." Himala- yan Gold, a distinctive black tea from Sandakphu factory sold by Nepali Tea Traders, was named best black tea at the North American Tea Championships in April 2015. Two other key people who are helping to change the Nepali tea industry are Twistina Subba, an engineer who initiated the idea of producing the purest possible Nepali teas, and her tea profes- sional husband Chandra Bhushan Subba, who is also managing director of Tea Direct, a Kathmandu-based company that sells the best of Nepal's CTC and orthodox teas. In 2011, the Subbas led a delegation of 7 Nepali tea producers to World Tea Expo in Las Vegas in order to promote the teas to 4,700 tea wholesal- ers and retailers attending the show. After the show, Subba said, "The 2011 World Tea Expo was a tremendous success for the promotion of Nepali orthodox tea to the specialty tea market in the United States. We had more than 800 attendees visit our booth and we were able to develop contacts with several buyers." Since then, despite the disruption caused by last year's earth- quake (the Subbas live with their children in Kathmandu) and their involvement in assisting quake victims, they work tirelessly to encourage and support the small-scale farmers and promote their teas to buyers around the world. Sandakphu factory and the teas The Subba's most notable achievement is to have built a new fac- tory at Jasbirey Village in the foothills of Sandakphu Peak where local residents can process the tea they grow. Sandakphu Peak, whose name means 'a place where monks meditate' sits right on the Nepali-Darjeeling border and climbs to heights of 11,941 feet (3,636 meters). Sandakphu Tea Plantation, established in 1990 with