Issue link: https://read.dmtmag.com/i/658240
68 STiR tea & coffee industry international / Issue 2, 2016 (April/May) CHINA RUSSIA Beijing MONGOLIA Ulaan baatar Specialty Coffee Houses Name Coffee on Offer United Coffee Lovers Segafredo of Italy, espresso Caffe Ti-amo Lavazza of Italy, Americano Full Cup Coffee House Espresso, Americano, lattes Bugis Coffee Segafredo of Italy, espresso CBTL American, Americano, espresso Caffe Bene South Korean, espresso, lattes Mainbayar Badarch is a freelance writer based in Ulaanbaatar. Several European, Korean, and American coffee chains such as California-based Coffee Bean & Tea Leaf have built coffee shops in Ulaanbaatar. Mongolia has a population of three million on land covering 603,909 sq. miles. Per capita annual income averages $11,000. The population is 96% Mongol and 4% Kazakh. Mongolia's government building in the capital. supermarkets carry a variety of instant coffee. The most popular brands are MacCoffee (a 3-in-1), Nescafe, and Jakobs. Among the locally produced instant coffees there are Khaan, Ogedei Khaan, and Khaan Classic for sale. Several local companies im- port various types of instant coffee from South Korea, Singa- pore and Germany. Getting social Coffee is emerging on social networks. Coffee lovers of Mon- golia created a CoffeeMongolia Group on Facebook in October 2013. The group was formed to study and analyze coffee from an "Art" perspective. Group members have been meeting and sharing their experiences and making various kinds of coffee. The group has 1,566 likes so far. Most members are coffee shop owners and baristas. The basic training course costs MNT5000 ($2.50) which in- cludes a cup of coffee to drink. Another coffee group named OrganoGold has 989 members. There are also TV programs on topics such as "Tea or Coffee" and "Golf and Coffee" that have been broadcast successfully. Mongolia's coffee market is expanding and there are good business opportunities.