Boating Industry

April 2016

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LAUNCH April 2016 | Boating Industry | 11 Benchmark your performance against these five marine dealer key performance indicators, offered through Boating Industry's partnership with Spader Business Management, to stay focused on what's important to your success. Sales Volume 30.1% $383,286 through Jan 2015 $498,733 through Jan 2016 New Boat Inventory 13.8% $3,507,432 through Jan 2015 $3,991,924 through Jan 2016 2.9% $428,026 through Jan 2015 $440,433 through Jan 2016 KPIs Net Profit Used Boat Inventory 36.5% -$72,143 through Jan 2015 -$57,536 through Jan 2016 16.8% 14.8% 6.2% 20.2% 32.5% -36.1% -40% -30% -20% -10% 0% 10% 20% 30% 40% Total personnel Total advertising Total floorplan interest Total semi-fixed Total fixed Total net operating profit % of Gross Margin Total personnel Total advertising Total floorplan interest Total semi-fixed Total fixed Total net operating profit Regulator's Joan Maxwell with the STEP Ahead award. In its write-up about Kull, the Manufacturing Institute said, "Marcia's primary responsibility is generating sales in a competitive territory that covers Canada to Panama and the Caribbean, but she is known at Volvo Penta as a positive change agent – one who is not afraid to seize the moment and mix things up when change is needed most." In its write-up about Melbostad, the Manufacturing Institute said, "Lori is a visionary execu- tive leader with over 20 years of experience in the marine industry. She has an extraordinary cross-functional management background and has been involved in all aspects of manufacturing, sales, and product development. She has demonstrated her skill as a catalyst for positive change and has offered the leadership to provide continuous improvement." SUPER AIR NAUTIQUE G23 WINS WSIA MOST INNOVATIVE PRODUCT OF THE YEAR The 2016 Super Air Nautique G23 was awarded the Water Sports Industry Associa- tion Leadership Award for Most Innovative Product of the Year at the 2016 WSIA Summit in San Diego. Each year, members of the WSIA cast their vote to recognize industry leaders in the marketplace. Products from every aspect of the water sports world were submitted from the leading companies in the industry to determine the great- est new innovation introduced since Jan. 1, 2015. "Nautique continuously strives to be the industry-driving company; staying at the forefront of innovation. We are always challenging ourselves to create something better that improves our customer's ownership expe- rience," said Nautique President Greg Meloon. FREEDOM BOAT CLUB ANNOUNCES PARTNERSHIP WITH BIG BROTHERS BIG SISTERS For the first time in the franchisor's 26-year history, Freedom Boat Club's corporate owner- ship and franchise owners/operators will work together in a cause marketing program and platform. Big Brothers Big Sisters is the largest volunteer-supported mentoring network in the nation, encompassing more than 300 affiliates that serve 170,000 children. The organization professionally matches adult volunteers known as "Bigs" with 6- to 18-year-old children known as "Littles" in communities throughout the country. As its campaign theme, "BOATING BIG! ALL ABOARD FOR THE LITTLES," Freedom Boat Clubs throughout the nation will host a variety of approved fundraising initiatives and special events in cooperation with local Big Brothers Big Sisters affiliates, concluding with a nationwide "All on Deck" boating party on May 14 that will feature boat rides for Bigs and Littles, including lunch and entertainment. Continued on page 12

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