Boating Industry

April 2016

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Page 2 of 43 April 2016 | Boating Industry | 3 Volume 79 | Number 4 CONTENTS Boating Industry 16 At The Helm 6| YOUR ADVOCACY MATTERS EDITORIAL COLUMNS BEYOND SATISFACTION Customer service that creates raving fans ABC OFFERS CHANCE TO SHAPE POLICY The boating industry heads to the nation's capital MARKET TRENDS: PWC PWC manufacturers build stable, reliable products at accessible price points MARKET FOCUS: PARTS & ACCESSORIES MERCHANDISING Displays drive decisions FEATURES 22 26 34 INTELLIGENCE YOU CAN PROFIT FROM A P R I L 2 016 | w w w . B o a t i n g I n d u s t r y . c o m | $ 1 0 . 0 0 ALSO IN THIS ISSUE: ABC & GOVERNMENT UPDATE CUSTOMER SERVICE THAT CREATES RAVING FANS FINANCE GUIDE New TECHNOLOGY DRIVES PWC Manufacturers focus on reliable products and affordable price points. 26 22 16

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