Boating Industry

April 2016

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CONTENTS Boating Industry 4 | Boating Industry | April 2016 FOLLOW US ON: 8| SAFE HARBOR MARINAS PLANS AGGRESSIVE EXPANSION IN 2016 New marina company to be the nation's largest marina owner and operator 9| INDUSTRY NEWS Updates from NMMA, OneWater, Nautique and more 9| HOT SPOTS Sales growth of ski wake boats up 10.56 percent 10| SAME-STORE SALES REPORT Sales surge in February 10| SEARCH SCORECARD Boat listings views July to December 2015 11| KEY PERFORMANCE INDICATORS Benchmark your performance against fi ve key indicators Q&A 14| INDMAR'S PRODUCT DEVELOPMENT TEAM Research 20| GOVERNMENT ISSUES STILL BIG WORRY Ethanol, RFS top concerns for industry Product Guide 36| FINANCE A guide to companies offering marine fi nancing Products & Services 40| NEW PRODUCTS FROM DOMETIC, CRUISERS, MASTERCRAFT AND MORE Top 100 Spotlight 42| DEVELOPING BUSINESS, MANAGING SERVICE ACROSS MULTIPLE LOCATIONS DEPARTMENTS Launch THIS ICON IDENTIFIES ARTICLES BASED ON EXCLUSIVE MARKET DATA .com ONLINE TOP 100 APPLICATION If you think you've got what it takes to be on the 2016 Top 100, apply using our online application. The easy online process allows you to work on the application, save it and return to it as much as needed. The 2016 application is now available! Go to for more information or to apply. BEST IDEAS WHITE PAPER We've gathered some of the best ideas from dealers across the country, from marketing to service to management. Download the 2016 Best Ideas White Paper for free at ROBISON: SMILE – YOUR BEST STORE MAKEOVER In a recent blog post, Jennifer Robison, national retail spe- cialist for Tucker Rocky Distributing, wrote about making a simple change to transform your store: "My No. 1 to-do is the simplest and in some cases most challenging to achieve and that is be a happy fun place! That's it. Every retailer has a different style, budget, space, resources to use, but it's virtually no cost to make you and your store staff gives a happy, fun, warm energetic vibe to customers. … "What we sell is fun, escape, connection to nature, to people, it helps people feed their spirit and when we look at customers in this way we likely will gener- ate more sales, longer lasting customer relationships. I know for many of you this is a big fat duh, but sometimes we need to remind ourselves that good vibes and spirit starts with us, our staff and that customers can't help but be taken in by the infectious spirit we project." Read more at @BoatingIndustry ONLINE THIS MONTH

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