StateWays - March/April 2016

StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions

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9 StateWays n n March/April 2016 Post (DHL), which opened a new $20 million warehouse facility centrally located in Bow. The nearly 250,000-square-foot facility has a capacity of approximately 1.3 million cases, greatly exceeding the space of the agency's other 50,000-square-foot warehouse in Con- cord. More than 100,000 cases are received into the Bow facility each week. The new warehouse also boasts smart technology, a deluxe picking system, temperature control features and a new bottle-picking area. These features have allowed the NHLC to retool its inventory process, meet increasing consumer demand and support growth at 20 new, renovated or relocated retail stores. Another benefi t of the new warehouse is an overall reduction in operational costs. The facility's smart technology and environ- mentally friendly features saved the NHLC $3 million during the fi rst two and a half years that it was operational. Brokers and sup- pliers also saved an additional $4 million in operational costs during the same time period. Additionally, the extra space in the new facility has allowed the agency to make larger-volume purchases, resulting in lower prices that are ultimately passed down to consumers. "We've created a unique brand for our stores, we've improved our effi - ciencies and customer service, and we offer many different SKUs that people can't fi nd anywhere else in the coun- try," Mollica states. The agency's strengthened buying power has resulted in exclusive opportunities for customers. In June 2015, the NHLC purchased a re- cord 15 barrels of Jack Daniel's Single Barrel whiskey, which was only available for purchase at New Hampshire retail stores. Back in 2013, the commission secured the only available barrel of a rare 16-year-old Aberfeldy Single Cask Highland Scotch, which was made available to customers in a limited edition bottle for $249. Because taste profi les vary widely, making this product available to New Hampshire cus- tomers allowed them a unique chance to experience a rare Scotch. Local products are also prominently displayed in NH Liquor & Wine Outlet stores. Although New Hampshire wines can be found at all NHLC retail locations, 35 stores feature them as the showcase products. All stores participate in a wine rack program that rotates two New Hampshire wines at the register each month. This is a way to introduce new wines to consumers, highlighting local prod- "Our successes are clearly attributed to the collaborative relationships we've built with suppliers, brokers and government offi cials." - NHLC CHAIRMAN JOSEPH MOLLICA LEFT: Enforcement Division Director James Wilson, Legal Counsel Daniel St. Hilaire, Director of Sales, Marketing, Mer- chandising & Warehousing Nicole Brassard Jordan, Chairman Joesph Mollica, Deputy Commissioner Michael Milligan, CFO Tina Demers, Business Program Manager Aidan Henderson, HR Administrator Kelly Matthews and Administrator of Store Opera- tions James Richards (Left to Right).

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