Cheers - March/April 2016

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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Page 46 of 59 47 March/April 2016 • IPAS ARE HOT: Beer drinkers have embraced the India pale ale style characterized by its assertive hop aroma and bitterness. American IPA—the most-entered category at the Brewers Association's annual Great American Beer Festival—is the most-competitive and sought-after craft brew in the U.S. American IPA put several West Coast microbreweries on the map in the early 1990s, giving way to an early spinoff—double/imperial IPA. Wild IPA now courses through American draft lines as the most-popular iteration of the style. During the past two decades numerous subcategories, such as rye IPA and black IPA, have also had their moment. Hoppy beers reign in Washington, the largest hop- producing state by volume in the U.S. "IPAs are still king in the Northwest, says Ian Roberts, co-owner of The Pine Box beer hall in Seattle. For instance, "I can have four or fi ve IPAs blow in a single night, while other styles can often linger as long as a week," Roberts says. Once a mortuary, The Pine The beloved India pale ale now boasts many different iterations By Erika Bolden 47 March/April 2016 • Specialty glasses, such as these found at Ashland Hill in Santa Monica, CA, can add to the enjoyment of IPAs.

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