IDA Universal

2016 Media Kit

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MATERIAL SPECIFICATIONS DOUBLE PAGE SPREADS There is a gutter of 1 inch (1/2" on either side of the center) that will be dead space. Please use only a color or background photo in that area of the art so no live copy will be lost due to binding. GRAPHIC FILE FORMATS CMYK or grayscale. TIFs, PDFs (as indicated below). No JPEGs please. When scanning pictures: Please scan photos to the size that will be used in the ad. Color = 300 dpi. Black and White = 300 dpi. PDFs: Set to the following requirements: Adobe Acrobat Distiller version 4.0 or higher. Resolution at 300 dpi. Press Quality. Compress text and line art. Embed all fonts. DIGITAL AD REQUIREMENTS Our printer uses only CMYK colors. Avoid using Pantone colors. Use the CMYK mix for any Pantone color. Full Page 7.5" x 10" Half Page 7.5" x 5" 1/4 Page 3.675" x 5" Back Cover (bleed) 8.675" x 11.25" Double Page (no bleed) 16" x 10" SIZE SPECIFICATIONS

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