Issue link: https://read.dmtmag.com/i/670021
7 6 V I N E YA R D & W I N E RY M A N A G E M E N T | M a y - J u n e 2 016 w w w. v w m m e d i a . c o m moderate wine consumption con- tinues to be the right choice," says Franzia. "Emphasis on the Mediter- ranean diet is vital to the wine com- munity. By placing wine squarely in the nutrition column, it prevents disparaging attacks against wine as a gateway drug and the introduc- tion of crippling taxes." Franzia's regard for DeLuca as a strategist and industry advocate is readily apparent: "He's one of the smartest men I know." In addition to securing federal funding for car- diovascular and health research that validated the health benefits of researchers and credited the low rates of heart disease in France to regular red wine consumption. The broadcast heightened awareness of DeLuca's efforts and, in 1993, working with the Oldways Pres- ervation and Exchange Trust, the Harvard School of Public Health and the European Office of the World Health Organization, the Mediter- ranean diet went mainstream when they created the Mediterranean Diet Pyramid. Today, the Mediter- ranean diet is recognized as a "gold standard" eating pattern that pro- motes life-long good health. "Supporting scientific research that states the health benefits of wine, DeLuca spearheaded many initiatives during his almost three decades with the Wine Institute, including the Code of Sustainable Winegrape Growing. With the for- mation of the California Sustain- able Winegrowing Alliance in 2002, sustainable winegrowing practices have since been widely adopted by California's wineries and growers. With education playing an impor- tant role in Bronco's sustainabil- ity efforts, Joseph "Joey" Franzia, Fred's son, has spearheaded educa- tion within the organization. Bronco introduced the London-based Wine & Spirits Education Trust (WSET) Level 2 certification for its sales teams in 2014. "Close to 90% of Bronco CEO Fred Franzia has several new groundwater recharging projects on the drawing board. John DeLuca helped the Mediterranean diet, including moderate wine consumption, go mainstream. Joey Franzia is spearheading education among Bronco employees. Th a n k y o u t o o u r l o y a l c u s t o m e rs fo r y o u r s u p p o r t Winner of Vineyard & Winery Management 2016 Best Bulk Wine & Grape Suppliers