Cheers

Cheers May 2016

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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www.cheersonline.com 41 May 2016 • www.cheersonline.com 41 May 2016 • SPIKED ROOT BEER STARTS A CATEGORY SURGE G iven the interest in specialty craft beers and more-serious cocktails in recent years, few would have predicted that the hard soda category would have taken off. But in less than a year, alcoholic soda has surged, with new releases hitting the market every week. Why all the love for spiked sodas? Like retro beer brands, classic cocktails and vintage spirits, hard soda taps into consumers' penchant for nostalgia, plus the fl avors appeal to the Millennials' love of sweets. And they feel new, different and fresh in a crowded marketplace. * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * By Kyle Swartz PHOTO CREDIT: ©ISTOCK.COM/JSHAWPHOTO

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