Beverage Dynamics

Beverage Dynamics May-June 2016

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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50 Beverage Dynamics • May/June 2016 www.beveragedynamics.com MARKETPLACE ON THE Shelf SERATA AMARETTO NEW LABEL, PACKAGING A. Hardy USA has announced a new label and packaging for their liqueur Serata Amaretto, from Piemonte, Italy. The liqueur's name, "Serata," translates to "Evening" in Italian. This almond-based liqueur is ideal as an after-dinner drink or mixed in cocktails such as the Amaretto Stone Sour, the company says. Serata Amaretto is crafted in Italy using Old World methods. It is smooth and fl avorful without being overly sweet, the company says. The newly packaged Serata Amaretto Di Piemonte will be available nationwide this May. $22.99 per 750-ml. bottle. www.ahardyusa.com NEWPORT STORM UNKNOWN VARIABLE The release of Unknown Variable marks not only the fi rst 4-pack of 2016 for Newport Storm Brewery, but also the brewery's fi rst venture in working with experimental hops. Ex- perimental #7 and #33 were specially crafted by growers. The malts in this golden-hued brew take a back seat to a "beervana bliss of peaches and plum," the company says. Unknown Variable is 8% ABV. $9.99 per 4-pack. www.newportstorm.com ©2016 North American Bancard is a registered ISO of Wells Fargo Bank, N.A., Walnut Creek, CA, and The Bancorp Bank, Philadelphia, PA. American Express may require separate approval. * Durbin regulated Check Card percentage rate. A per transaction fee will also apply. **Some restrictions apply. This advertisement is sponsored by an ISO of North American Bancard. Apple Pay is a trademark of Apple Inc. www.viage.com

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