Issue link: https://read.dmtmag.com/i/688632
www.BoatingIndustry.com 12 | Boating Industry | July 2016 MARKET INTELLIGENCE 1 3 4 2 7 8 9 5 6 10 11 12 HOT SPOTS Pontoon sales growth reaches 10.5 percent Sales of pontoons grew 10.5 percent in the 12-month rolling period ending March 2016, according to data from Statistical Surveys. Many regions posted sales growth in the double digits for the 12-month rolling period. The Dallas- Fort Worth region posted the largest sales growth at 26.47 percent, followed by Grand Rapids, Mich., at 23.61 percent. Sales in Birmingham, Ala., were also above 20 percent, growing 20.87 percent year-over- year. Sales in Charlotte-Gastonia, N.C., were not far behind at 19.06 percent. Detroit, MI 2.67% Grand Rapids, MI 23.61% Dallas-Fort Worth, TX 26.47% Houston, TX -2.59% Birmingham, AL 20.87% Charlotte-Gastonia, NC 19.06% Tampa-St. Petersburg-Clearwater, FL 9.79% Knoxville, TN 14.35% Nashville, TN 11.53% Columbia, SC 5.34% New York, NY 12.62% Little Rock, AR 2.82% Only one region, Houston, declined in May to 2.59 percent. SAME-STORE SALES REPORT 31.6% 12.5% 5.8% 3.3% 1.6% PARTS DEPARTMENT 3.3% SALES NEW BOAT INVENTORY 4.0% SERVICE DEPARTMENT NET PROFIT 3.2% OVERALL USED BOAT INVENTORY April same-store sales were up 3.2 percent from the previous year. Only unit sales increased, up 3.3 percent year- over-year. Both parts sales and service were down, at 1.6 percent and 4.0 percent, respectively. For more information on this report and other industry data, go to cdkglobalrecreation.com/dataservices. Benchmark your performance against these fi ve marine dealer key performance indicators, offered through Boating Industry's partnership with Spader Business Management, to stay focused on what's important to your success. KPIs $1,903,525 through March 2015 $2,505,399 through March 2016 $3,735,221 through March 2015 $4,203,010 through March 2016 -$41,138 through March 2015 $44,306 through March 2016 $464,635 through March 2015 $480,125 through March 2016 47.0% 7.7% 4.3% 13.9% 21.3% 207.7% 0% 20% 40% 60% 80% 100% 120% 140% 160% 180% 200% 220% Total personnel Total advertising Total floor plan interest Total semi-fixed Total fixed Total net operating profit SALES VOLUME % OF GROSS MARGIN 1 2 3 4 5 Charlotte-Gastonia, NC 6 7 8 9 10 11 12 State 2015 mobile* 2015 overall* Mobile Pct. 1 Florida 2,285,007 4,372,972 52% 2 Texas 1,384,570 2,375,123 58% 3 California 1,280,633 2,550,890 50% 4 New York 932,678 1,782,046 52% 5 Ohio 909,731 1,410,063 65% 6 Georgia 885,742 1,386,406 64% 7 Illinois 679,631 1,143,933 59% 8 Michigan 632,641 1,235,227 51% 9 N. Carolina 572,883 1,113,315 51% 10 Pennsylvania 491,116 916,863 54% * unique visitors to Boat Trader For more information on what Dominion offers, go to www.dominionmarinemedia.com. SALES SCORECARD MOBILE UNIQUE VISITORS TO BOAT TRADER, 2015 Dominion Marine Media collects data via its Boat Trader, boats.com, YachtWorld and Cosas de Barcos websites. In this issue, we show the number of 2015 unique visi- tors to Boat Trader in the top 10 states for visits to the site. For more data, visit www.dominionmarinemedia. com/business-intelligence/published-data.