Boating Industry

July 2016

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Page 2 of 43 July 2016 | Boating Industry | 3 Volume 79 | Number 6 CONTENTS Boating Industry 20 SEA CHANGE Boat manufacturing development and design evolves By Brianna Liestman 26 7 STEPS TO CREATING SUCCESSFUL EVENTS Follow these tips to help build your brand By Brianna Liestman 12 THE STATS Same-store sales, dealer benchmarks and more 13 ETHANOL REPAIR ISSUES GROWING More readers report ethanol-related engine damage By Jonathan Sweet 28 MARKET TRENDS: FRESHWATER FISHING Sales volumes continue to increase in spite of freshwater fi shing boats growing larger, more sophisticated and more expensive By Craig Ritchie 34 MARKET FOCUS: FUEL ADDITIVES Additives offer solutions to fuel problems, but proceed with caution By Jonathan Sweet 36 PRODUCT GUIDE: SOFTWARE A guide to software for the marine industry 40 PRODUCTS & SERVICES New products from Monterey, Garmin, Scout and more INTELLIGENCE YOU CAN PROFIT FROM J U L Y 2 016 | w w w . B o a t i n g I n d u s t r y . c o m | $ 1 0 . 0 0 ALSO IN THIS ISSUE: Q&A with BRUNSWICK'S MARK SCHWABERO MARKET TRENDS: FRESHWATER FISHING PRODUCT GUIDE: SOFTWARE The evolution of boat design The evolution of boat design PRODUCTS MARKET INTELLIGENCE FEATURES ON THE COVER: Photo courtesy of Premier Marine, Inc. "I think we've seen a lot of crossover customers over the last fi ve years…" – Dave Grovender, product development manager, Premier Marine, Inc.

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