Boating Industry

July 2016

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July 2016 | Boating Industry | 25 pable of acquiring their own boats, because of the price, they have a huge infl uence on their parents in the buying process. "What we are trying to do in the design of the boat is to adapt to their needs or to seduce a member of their family that are more infl uential than they were ten years ago," said Lavigne. "They don't buy the boats, but they make their parents buy the boats or their grandparents buy the boats." HeyDay Inboards has developed its WT-1 wakeboard boat to specifi cally attract Millennial buyers who are unable to afford most boats, as this age group is the future of boating. "The Baby Boomers are aging and kind of get- ting to the point where they're going to keep on boating for a while but we really need to nurture the next largest generation, which is the Millen- nial, and introduce them to boating," Dorton said. These customers are price conscious, mini- malistic, want to be social and like sports, and the WT-1 aims to meet those needs. "It's really [about] designing boats geared to- ward what our customers are looking for, and I believe the new introduction of the Millennial [in the market] has kind of changed the entire aspect of what the boating industry is starting to look like in the next 10 years," said Dorton. "The Millennial is going to go through the same process the Gen Xers or the Baby Boom- ers have gone through, but they really need to be nurtured at this point, otherwise we're going to lose them to something else like camping or off-road biking." (Read more about how manufacturers are look- ing to attract Millennials on p. 24) Contact your account manager now to reserve space in these key issues! Kathy Johnson 763.383.4409 / Christopher Pelikan 763.383.4408 / Boating Industry MARKET DATA BOOK Each year, Boating Industry's editorial team compiles over 30 top sources of statistical information to create a succinct executive summary for the marine industry. Top sources include NMMA's Statistical Survey, Spader Business Management Business Metrics, Statistical Surveys, Info-Link, and more. Marine industry executives and managers rely on Market Data Book to make informed decisions. OCTOBER Our annual look at the innovative leaders in the marine industry. The October issue will feature the Mover & Shaker of the Year as well as finalists for the honor, along with several leaders that have made "Bold Moves" to improve their companies and the industry. All this and more in the October issue of Boating Industry, with added distribution at IBEX. JANUARY 2017 Don't miss the January issue of Boating Industry to find out who was named a 2016 Top 100 Dealer! You can feel confident that you are reaching your target audience when you advertise in Boating Industry magazine! The HeyDay WT-1 was built using a simpler design to drive price points down for younger buyers, according to Ben Dorton, president of HeyDay Inboards. The WT-1 was named a Boating Industry Top Product in 2016.

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