Boating Industry

July 2016

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CONTENTS Boating Industry 4 | Boating Industry | July 2016 DEPARTMENTS COLUMNS 6 AT THE HELM Where your buyers live By Jonathan Sweet 16 SALES & MARKETING The educational spectrum of a boat buyer By Matt Selhorst 8 INDUSTRY NEWS • Industry takes its issues to Capitol Hill • Correct Craft acquires SeaArk Boats • Brunswick names new presidents for Boston Whaler, Harris, Cypress Cay +More top stories 18 Q&A Mark Schwabero, CEO, Brunswick Corp. By Jonathan Sweet 42 TOP 100 SPOTLIGHT Lake Union Sea Ray: Separate marketing budgets create fl exibility By Brianna Liestman INTELLIGENCE YOU CAN PROFIT FROM J U L Y 2 016 | w w w . B o a t i n g I n d u s t r y . c o m | $ 1 0 . 0 0 ALSO IN THIS ISSUE: Q&A with BRUNSWICK'S MARK SCHWABERO MARKET TRENDS: FRESHWATER FISHING PRODUCT GUIDE: SOFTWARE The evolution of boat design INTELLIGENCE YOU CAN PROFIT FROM ALSO IN THIS ISSUE: with BRUNSWICK'S SCHWABERO MARKET TRENDS: FRESHWATER FISHING PRODUCT GUIDE: SOFTWARE The evolution of boat design The evolution of boat design The July issue of Boating Industry is also available in digital format at ONLINE BOATING INDUSTRY CAREER CENTER In partnership with several industry trade associations, Boating Industry has launched a new career center where you can post jobs, look for op- portunities or fi nd the perfect candidate for your opening. BEST IDEAS WHITE PAPER We've gathered some of the best ideas from dealers across the country, from market- ing to service to management. LIESTMAN: IT DOESN'T TAKE MUCH TO PLEASE YOUR EMPLOYEES In a recent blog post, managing editor Brianna Liestman wrote about how little things can make a big difference with your employees: "Making your employees feel valued is key for anyone looking to hire and retain good people. And thankfully, it doesn't take much to do so. "What sometimes gets lost in the conversation about employee satisfaction is that it's about creat- ing relationships. It's being human and empathiz- ing with others. And in any relationship, the little things are what tend to have the most impact." Read more at CAREER CENTER BEST IDEAS WHITE PAPER BLOG FOLLOW US ON TWITTER: @BoatingIndustry FACEBOOK: INSTAGRAM: @BoatingIndustry YOUTUBE:

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