Fuel Oil News

Fuel Oil News July 2016

The home heating oil industry has a long and proud history, and Fuel Oil News has been there supporting it since 1935. It is an industry that has faced many challenges during that time. In its 77th year, Fuel Oil News is doing more than just holding

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EDITOR'S NOTE EDITORIAL STAFF Editorial Office EPG Media & Specialty Information 10405 6th Ave. N., Ste 210 Plymouth, MN 55441 Publisher John Prusak 763/383-4402 jprusak@epgmediallc.com Editor Keith Reid 763/ 383-4406 kreid@epgmediallc.com Editor-at-Large Stephen Bennett Columnists Charles Bursey, Sr. Shane Sweet George Lanthier List Rentals Joanne Juda jjuda-prainito@epgmediallc.com • 763/383-4401 Reprints Robin Cooper rcooper@epgmediallc.com PRODUCTION Production Manager – Karen Kalinyak Associate Art Director – Andrea Schneider ADVERTISING SALES East – Dave Campbell, Associate Publisher 763/383-4457 dcampbell@epgmediallc.com Central & South – Rich Alden 763/383-4463 ralden@epgmediallc.com Barbara Reynolds 603/588-2086 breynolds@epgmediallc.com West – Ken Jordan 972/540-2122 Fax: 972/540-2127 kjordan@epgmediallc.com MAIN OFFICE EPG Media & Specialty Information 10405 Sixth Ave N, Suite 210 Plymouth, MN 55441 CUSTOMER SERVICE 845/856-2229 • Fax: 847/763-9569 customerservice@epgmediallc.com Fuel Oil News PO Box 2123, Skokie, IL 60076-7823 T here were a lot of questions about how the new Eastern Energy Expo would turn out. This combination of the Oil and Energy Service Professionals, Atlantic Regional Energy Expo and Pennsylvania Petroleum Association shows was meant to address rising concerns about the impact that numerous competing tradeshows were having in the industry, particularly dwindling attendance and complications for manufacturers that were exhibiting at multiple events with similar audiences. There had been plenty of talk, most of it subdued, about the need to do something about the situation. OESP had previously made some bold attempts to address this, but this combined approach finally seems to have found the right formula. Educational ses- sions were well attended and when the doors to the show opened, the floor was packed. Conversations with attendees and exhibitors indicated, generally, a high degree of satisfac- tion with the turnout and the quality of the education and the tradeshow experience. It was an interesting and entirely functional blend of both the oil and propane heat- ing fuels side of the equation, the heating appliance side and even a smattering of motor fuels marketing content. The primary parent organizations, OESP and AREE (which is largely driven by the Fuel Merchants Association of New Jersey) integrated things where it made sense and kept other traditional activities separate. For example, the tradeshow was integrated, but various meetings, such as the AREE Hospitality Reception and the OESP Awards Ceremony, were broken out. We will have more in-depth coverage of the awards ceremony in next month's issue. The location, the Foxwoods Resort Casino in Mashantucket, Conn., is an accommo- dating venue. While not readily accessible via air travel (requiring a 45-minute drive from the Providence, R.I., airport), the regional nature of the industry traditionally sees most attendees arrive via car or chartered bus. In fact, in my estimation it is much easier to fly in and attend than the traditional home of AREE, Atlantic City, and no more challenging than attending an event in Hershey, Pa. The fact that it was held in a casino raised some concerns over distractions, but it was difficult to see those concerns play out. In my observation the casino was never crowded during show hours, and unlike a location such as Las Vegas there were few ancillary distractions beyond the casino that would compete for attendees' time. There was a fine selection of food venues, and certainly shopping opportunities for family members who might be attending. The one commonly noted complaint was that the tradeshow was split between different levels with some additional spillover into side hallways. My observation was that the side hall- ways seemed to have plenty of activity, and while the upper-level space was less active than the lower, the amount of traffic still seemed fairly impressive. In fact, even the exhibitors in that room who complained were—mostly—not particularly upset. While split shows are always difficult, and often unavoidable, in the future a more aggressive approach to signage and per- haps some creative incentives could go a long way toward alleviating that issue. Congratulations are definitely in order for all of the organizations involved, and it will be interesting to see how readily this success carries over to next year when the event will be held in one of the cornerstone locations for the industry—Hershey. l F O N Keith Reid 8 JULY 2016 | FUEL OIL NEWS | www.fueloilnews.com The Eastern Energy Expo Delivers

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