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erate will resonate with all buyers, not just younger ones. 9. Staging and Model Merchandising. TV shows such as House Hunters do more than entertain viewers – they set expectations of what a home should be. Make sure the way you merchandise and furnish your home meets the expectations of young buyers. 10. Affordability. Millennial buyers don't have the big budgets of their parents. And even if they have the income to go big, that does- n't mean they will. They want style, comfort, function and no-care maintenance at a price that lets them afford the things they value more – recreation, travel and freedom of movement. So, there you have it. When we begin promoting our homes as the "iPhone of homes" – and back that up with thoughtful design tailored for a younger clientele, we'll position ourselves as relevant and attractive to a whole new generation. We call that opportunity. Scott Stroud is an industry veteran with over 30 year's experience marketing and selling factory-built homes. He is a nationally known speaker, author of three books, and is a partner in the newly formed company, Cash Flow Engi- neering, LLC, a firm specializing in helping businesses design and automate integrated processes the drive consistent revenue and cash flow. Contact Scott at sstroud@me.com, call 606-416-2078 or visit CashFlowEngineering.com. JULY 2016 21 THE JOURNAL T J No. 14 on Get It Quick Page Building Green This issue features manufacturers throughout the U.S. that are using Green Building practices. Material deadline is July 15, 2016 Financial Focus Issue This issue is a look at the Financial Institutions and their programs. Material deadline is August 15, 2016 36th Anniversary Issue This issues celebrates The Journal's 36th Anniversary. Material deadline is September 15, 2016 Show Preview Issue This issue will feature the upcoming shows in 2017. Material deadline is October 15, 2016 Louisville Show Special This issue is an overview of the Show with complete list of exhibitors. Additional circulation for this issue. Material deadline is November 15, 2016 AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER W Upcoming Issues of THE JOURNAL Call or e-mail now to reserve your space for any or all of these great issues. 706-655-2333 news@journalmfdhousing.com