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tobaccoasia 43 ESSENTIAL SOLUTIONS, DELIVERED DISCOVER MORE AT WWW.ESSENTRAFILTERS.COM SINGLE FILTER, TWICE THE FLAVOUR, ON DEMAND INTRODUCING THE NEW TWINSENSE ™ FILTER Reflecting consumer trends and providing innovative solutions for brand owners, our new TwinSense ™ filter offers a more engaging and interactive smoking experience with flavour delivered through two capsules in one filter tip. ©2016 Essentra 64213_TobaccoAsia_HP_Twinsense_290416_AH_Flightchecked.indd 1 29/04/2016 13:01 business ecosystem of retail terminals. What does "pyramid-shaped" mean? The "pyramid" here is a vivid metaphor. It refers to a structure of retail terminals with a sharp top, a wide middle layer and a firm foundation. By developing a diversified and differential structure of retail terminals, WCTMA believes it can better set up its image as operation and service provider for the tobacco industry, and enable its marketing personnel to have greater room for ma- neuver in adopting distinctive and customized ap- proaches to policy making on cigarette supply and customer service in order to realize maximum use of market resources and increase in cigarette sales. In terms of development of retail terminals at the "top" of the pyramid, there are the visually- appealing billboards, neat and clean counters, and well illuminated LED light boxes, plus automatic maintenance of purchases, sales and inventories of goods with the retail terminal system, and gradual establishment of a customer information database in connection with the AliPay escrow service sys- tem. All of this is intended to facilitate business operations by retailers in the ever-changing mar- keting environment. In terms of developing retail terminals as the foundation of the pyramid, the WCTMA has ad- opted a Quick Response Code recognition system to identify large numbers of geographically-spread general customers. In keeping with its customer operation capacity, the company comprehensively assesses the customer value, further defines the types of customers, and applies lean management principles. Then how will WCTMA realize a transition between the "top" and the "foundation" of the pyramid? In practical terms, the company has taken the lead in Zhejiang Province in putting for- ward the concept of "general modern terminals" highlighting the functions of terminal product sales, corporate image display, competitive brands development, etc. So far, WCTMA succeeded in developing a "pyramid-shaped" business ecosystem of retail terminals in the local market, and became the lead- er on the total scale of development of modern terminals in Zhejiang Province. Both the comprehensive development of Internet+ and the development of a "pyramid- shaped" business ecosystem of retail terminals are part of WCTMA's innovation drive in cigarette markets, which is actually a crucial move taken by the tobacco industry of Wenzhou City to ensure sustainable business development under the new economic conditions.