Beverage Dynamics

Beverage Dynamics July-August 2016

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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18 Beverage Dynamics • July/August 2016 www.beveragedynamics.com BY KYLE SWARTZ KEEPING UP WITH category trends WHISKEY CRAFT BEER HARD CIDER & SODA TEQUILA VODKA WINE GREW 65% IN SALES LAST YEAR AMERICAN BREWERIES GREW 19% LAST YEAR TO 3,464 THEIR DEMOGRAPHICS ARE NEARLY A 50/50 SPLIT BETWEEN MEN AND WOMEN. MILLENNIALS IN PARTICULAR HAVE EMBRACED TEQUILA AS A PREMIUM PRODUCT REPRESENTS 33.7% OF ALL SPIRITS SALES IN 2015 MILLENNIALS CONSUMED 36% OF ALL WINE PURCHASED LAST YEAR, AMOUNTING TO 159.6 MILLION CASES

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