Beverage Dynamics

Beverage Dynamics July-August 2016

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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E etia Ne Elixir 3 Beverage Dynamics • Digital Edition Exclusive 2016 www.beveragedynamics.com ingredients—ginger, sugar, cane spirit and fi ltered water—and no artifi cial fl avors, colors or preservatives. The liqueur has a cloudy appearance due to the sediment in the bottle, which is to be ex- pected with an all-natural product like this. Barrow's is appropri- ately named, as it quickly bathes the palate with an intense blast of spicy warmth and the alluring fl avor of fresh ginger. The fi nish is long and spicy with a hint of sweetness (22% ABV). • GIVEN — French import Given Liqueur (pronounced "gee- vahn") is made with a base of unaged Highlands tequila. Upon exiting the still, it is transported across the Atlantic to the heart of the Cognac region of France. There it is taken to a family-op- erated distillery and slowly macerated with fresh limes. At the same time, ripe Sauvignon Blanc grapes are compressed and al- lowed to gradually crystallize into an all-natural sweetener. The Sauvignon Blanc grape syrup is then added to the lime-infused tequila to create balance and harmony. It is bottled at 34 proof. • PIERRE FERRAND DRY CURAÇAO — This liqueur is made in Cognac, predominantly from dried Curaçao orange peels, lemon and sweet orange peels and a secret blend of spices. The peels and spices are slowly steeped in unaged brandy, after which the infused spirit is redistilled for maximum fl avor ex- traction. That distillate is then blended with brandy and Pierre Ferrand Cognac and aged in Limousin barrels. During aging, the blend is re-infused with Curaçao oranges peels to add a bitter- sweet note (40% ABV). • PLYMOUTH SLOE GIN — Back from an extended hiatus, Plymouth Sloe Gin is again turning heads here in the U.S. After decades of fervent requests from the international cocktail com- munity, Black Friars Distillery—producers of Plymouth Gin—has resurrected its legendary sloe gin. The succulent, ruby red liqueur is made by macerating Plymouth Gin with fresh sloe berries and a touch of sugar (52 proof ). ROBERT PLOTKIN is a judge at the San Francisco World Spirits Com- petition and author of 16 books on bartending and beverage man- agement including Secrets Revealed of America's Greatest Cocktails. He can be reached at www.AmericanCocktails.com or by e-mail at robert@barmedia.com. LEADING BRANDS OF CORDIALS AND LIQUEURS, 2014-2015 '14/'15 BRAND SUPPLIER 2014 2015 % CHG Fireball Sazerac 3,895 4,650 19.4% DeKuyper Beam Suntory 2,175 2,145 -1.4% Jagermeister Sidney Frank Importing 1,935 1,747 -9.7% Baileys Diageo 1,300 1,287 -1.0% Southern Comfort Brown-Forman Beverages 1,072 1,010 -5.8% Kahlua Pernod Ricard USA 852 788 -7.5% Hiram Walker Cordials Pernod Ricard USA 786 731 -7.0% Jack Daniel's Tennessee Honey Brown-Forman Beverages 670 678 1.2% RumChata Agave Loco Brands 540 600 11.1% Grand Marnier Campari USA 465 480 3.2% Total Leading Brands 13,690 14,116 3.1% Total Cordials & Liqueurs 23,630 24,050 1.8% Source: The Beverage Information & Insights Group. For more data, visit www.albevresearch.com.

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