Landscape and Irrigation is read by decision makers throughout the landscape and irrigation markets — including contractors, landscape architects, professional grounds managers, and irrigation and water mgmt companies and reaches the entire spetrum.
Issue link: https://read.dmtmag.com/i/714108
16 September 2016 Landscape and Irrigation www.landscapeirrigation.com SHOW PREVIEW all aspects of the store and show how the sale of a UTV can lead to profi ts in all of them. Noon — Roundtable Discussion with UTV Manufacturers and Industry Leaders (includes lunch) > Hosted by Dave McMahon, editor in chief, Powersports Business magazine Will take an inside look at the UTV market from the viewpoint of UTV manufacturers and other industry insiders. 1:30 – 3 p.m. — Dealer "Kick-Off" Keynote: Selling Across Generations: Specifi c Actions That Drive Sales With Each Generation > Jason Dorsey, The Gen Y Guy® Knowing how to sell to each generation at the same time – and seeing the research to prove it – means the difference between fast growth and potentially millions in lost sales. Bestselling author Jason Dorsey will expose new generational truths based on his latest research that will change how you think about selling to each generation at the same time. This presentation delivers sales results through ready-to-use actions and unexpected insights that work with each generation. Sponsored by Gravely & STIHL Following the keynote, the show fl oor will be open 3 – 7 p.m. for the Dealer Day Preview. Dealers, retailers, distributors and the media will get an exclusive sneak peek at the newest products and one-on-one time with suppliers. A free Dealer Welcome Reception begins at 5 p.m. UTV University is free with trade show registration, but pre-registration is required. Registration for GIE+EXPO is $15 by September 8, $30 September 9 - October 16, and $60 thereafter. For information or to register, visit www.gie-expo.com. Golf and Sports Turf Management Conference to be held at GIE + EXPO Golf course superintendents and sports turf professionals will have new education opportunities at GIE+EXPO 2016. The Golf and Sports Turf Management Conference, hosted by the Kentucky Turfgrass Council, will take place Thursday and Friday, October 20-21 at the Kentucky Exposition Center during the annual tradeshow. GIE+EXPO draws more than 18,000 participants to see the latest innovations and attend fi rst-rate education programs. Thursday's programs will offer golf sessions in the morning and sports turf sessions in the afternoon, allowing attendees to spend half day in education and half day visiting the trade show. A com- bined general session is set for Friday morning. "Our 750 exhibits — indoors and out — include turf management UTV University The inaugural lineup of UTV University presentations at GIE+EXPO will feature proven powersports dealer training specialists and a roundtable discussion about the state of the UTV industry. The sessions will be held the fi rst day of the show, October 19. "Adding education for UTV dealers makes sense because GIE+EXPO is the mega marketplace for every segment of the outdoor power equipment industry including UTV manufacturers," said Kris Kiser, president and CEO of OPEI. "GIE+EXPO has grown signifi cantly, and is the largest home to showcase the utility products." WEDNESDAY, OCTOBER 19 9 a.m. — Using Processes to Guide – Not Control – UTV Sales at Your Dealership > Mark Mooney, principal, Mark Mooney Powersports Consulting Dealerships large and small can learn how to work from a process on the sales fl oor, while at the same time tailoring their approach to the individual needs of the UTV customer. 10 a.m. — How Merchandising UTVs on Your Showroom Floor Properly Can Grow Your Parts and Accessory Sales > Jennifer Robison, national retail specialist & visual merchandising coordinator, Tucker Rocky Distributing If you've ever wondered why you're not selling more accessories and generating more lines on your ticket, Jennifer will provide an exhaustive list of tips that can be enacted upon immediately to drive profi t to your parts and accessories department. 11 a.m. — Following the UTV Profi t Tree From Sales to Service > Ty Bello, VP sales & marketing, American Landmaster Industry veteran Ty Bello will get dealers fi red up in a myriad of ways with his effective speaking approach. He'll walk dealers through all aspects of the store and show how the sale of a UTV can lead to profi ts in all of them. Noon — Roundtable Discussion with UTV Manufacturers and Continued from page 14 SHOW PREVIEW