Issue link: https://read.dmtmag.com/i/716988
STiR coffee and tea 39 HST Tea Bag Machines better simple econom ic Giant pot size Double chamber tea bags knotted or stapled fl avour save fl avour save H&S Tee-Gesellschaft | eMail: machines@hst.eu | www.HST.eu Micro roasters drive demand Micro roasters are thriving as the third wave continues to build. They required packaging for small- and medium-scale produc- tion. These individuals are passionate about their coffee and are constantly seeking packaging solutions to protect the integrity of their product. "The real success of the micro-roaster is that moment when they realize that in order to keep up with demand they need to automate their packaging," said Chris Burger, business director, coffee, Fres-Co System USA, Inc. "It is at this moment that the small roasters understand how automation will help them pack their product faster and keep it fresh longer." One solution that Burger shares has been quite popular with the micro roaster segment is Fres-Co's G21 machine. This equipment delivers a consistent look in packaging for the mi- cro roaster. Automation enables the roaster to share their cof- fee with a larger market, responding to the consumer demand. With multiple configurations, the G21 enables the micro roaster to produce the flexible bag that best suit their needs whether it's the popular corner seal or a gusseted pouch, he said. Enhancing the consumer experience Packaging enhances the overall consumer's experience in sev- eral ways from sharing the story of the product; introducing the mission and goals of the producer to responding to consumer desire's such as traceability, sustainability, or ease of use. One product that continues to appeal to consumers, roast- ers, and tea blenders alike is the block bottom bag, said Wil- liam Walters, e.v.p. packaging technology, at Pacific Bag with locations in Woodinville, Wash., and Lansdale, Penn. The block G21 equipment ideal for third wave roasters image provided by Fres-Co