Issue link: https://read.dmtmag.com/i/716988
STiR coffee and tea 41 Intelligentsia Select Innovia's line of biaxially oriented polypropylene films respond to this need by providing solu- tions for box overwrap, sachets, and bag-in-box applications. In order to determine the right package, companies need to respond to both the products' needs and the target market's perception. One product that is a clear example of this is the vacuum brick pack, a packaging format popular in Central America in the Middle East. "Like everything in the world, packaging is culturally based," said Phillip Angus, director of business development, ICA USA. "There is a perception that with the vacuum packed product, that the consumer will have a fresher product." As an additional bonus, shared Angus, the brick pack is extremely durable and transports well, which is why it is also often the choice for cruise lines. One packaging concern that recently come to light in Europe is the fact that some products packed in recycled cardboard are at risk of mineral oil migration. "People want films, when they are packing the products in a box, with a high barrier that will protect their food from the mineral oil migration," said Banerjee. Safety is paramount and manu- facturers need to consider whether their package provides a mineral oil barrier allowing customers to safely pack their products and provide peace of mind. One product that addresses this concern is Innovia's Propafilm RCU which has been confirmed to significantly reduce mineral oil migration from recycled cardboard. There are several ways to make the product stand out on a shelf, whether colorful display and images, sharing the product's story, seals and emblems indicating certifications or by simply responding to the increased interest in sustainability. Consumers want more than just an enticing appearance, they want a company, that they can stand behind. Design Lab "Great design and great coffee go hand-in-hand," observes Stefani McGee, event marketing man- ager at SCAA. This year the association highlighted coffee bag packaging with a popular interactive Ceremony Annuals Starbucks Reserve Highwire Coffee Supersonic Coffee Quirk Coffee Photos courtesy SCAA Design Lab