Issue link: https://read.dmtmag.com/i/724263
tobaccoasia 75 Boegli.ch STORY TELL YOUR BRAND Boegli–Gravures can help you to develop subtle, refined and ingenious ways of elevating your brand's characteristics and enhance your consumer brand experience. Let us partner with you to bring new dimensions to your marketing. Sans titre-1 6 12.05.2015 12:04:10 this sector one way or another. For ex- ample, Profigen do Brasil developed ex- pertise in producing high quality tobacco seeds. According to the sales and market- ing executive, Flavio Hoff, Santa Cruz do Sul ships seeds to more than 30 coun- tries on 4 continents. Hoff says, Profi- gen focused on new cultivars and variety enhancement processes that lead to the development of adapted hybrid cultivars. In order to develop a new cultivar, it usually takes Profigen eight years of re- search and testing before it hits the com- mercial market. These new plants make the crop more predictable in terms of Souza Cruz tobacco greenhouse Souza Cruz's float system for seedling production, eliminating the use of methyl bromide gas productivity and quality. "Adaptability to soil and climate conditions in South of Brazil and resistance to all major diseases are prevailing characteristic of the developed hy- brids," concludes the company's PR report. Even with its positive economic development numbers, the sector faces strong chal- lenges to maintaining its growth. The anti-smoking campaigns are hitting the market quite hard and they are making an impact on the government, public organizations, and the media. As a result, high taxation of tobacco and numerous restrictions on tobacco consumption in various public places are the primary cause of a 10.5% drop in cigarettes sales. According to AFUBRA`s report, this number was even higher in 2014, when the drop in sales amounted to 24.7% as compared to the results of 2011. And of course, just as it does in virtually every country and market anywhere in the world, overly-enthusiastic taxation promotes another well-known and incredibly pervasive problem: tobacco and cigarette smuggling.