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September/October 2016• Beverage Dynamics 17
has also advertised in local magazines in the past. Another key advertising method is
the use of billboards on major roads between the two store locations. Kreston's also
sponsors the 76ers' beer garden, which generates some great publicity for the stores
during the game.
As a result of its efforts, Kreston's has experienced consistent growth at both of
its locations during the past several years.
WORDS OF ADVICE
With such a successful history, what advice can the Krestons offer to other retailers?
According to Jeff, providing solid customer service is really at the heart of it all.
"Good customer service is what the business was built on," he says. "Make it your
top priority, and surround yourself with the right staff members who are knowledge-
able and friendly. Our staff know everything, and they do as much as they can to
maximize the shopping experience for every customer. And it shows." BD
MELISSA NIKSIC is a freelance writer and marketing communications strategist from Chi-
cago, IL. Her work has appeared in Chicago's Daily Herald newspaper, Time Out Chicago,
Suburban Life newspapers, and various magazines. She is also the author of several chil-
dren's books. Follow her @MelissaNiksic.
"GOOD CUSTOMER SERVICE
IS WHAT THE BUSINESS WAS
BUILT ON. MAKE IT YOUR TOP
PRIORITY, AND SURROUND
YOURSELF WITH THE RIGHT
STAFF MEMBERS WHO ARE
KNOWLEDGEABLE AND
FRIENDLY. OUR STAFF KNOW
EVERYTHING, AND THEY DO
AS MUCH AS THEY CAN TO
MAXIMIZE THE SHOPPING
EXPERIENCE FOR EVERY
CUSTOMER. AND IT SHOWS."
— JEFF KRESTON, MANAGER,
KRESTON'S WINE & SPIRITS
Krestons' growler station, wine tastings and commitment to customer service
are among the factors that keep the store competitive in a changing industry
dominated by big box stores.
