Beverage Dynamics

Beverage Dynamics - September/October 2016

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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T he last few years have been kind to the California wine indus- try. A multi-year drought notwithstanding, vintners have been blessed with a string of good vintages. At the same time, a reasonably healthy economy has consumers trading up and buying more expensive wines on a regular basis. "We've had some of the best years I can remember," says Rob Davis, winemaker at Jordan Winery in Sonoma County's Alexander Valley. Davis certainly has the perspective to make such a statement: He's been at Jordan since 1976, the winery's inaugural vintage. The past few vintages have provided "a pretty good run," adds Doug Fletcher, vice president of winemaking for Terlato Wine Group. Fletcher also can take the long view: He's based at Terla- to's Chimney Rock winery in the Napa Valley, where he started as winemaker in 1987. California vintages often are judged through the lens of Napa and Sonoma, particularly Napa and Sonoma Cabernet Sauvignon. But winemakers up and down the state who make wines ranging from Chardonnay and Pinot Noir to Syrah and Zinfandel report that the past several vintages have been good, especially those since 2011, which was troublesome in several areas. BY LAURIE DANIEL www.beveragedynamics.com September/October 2016 • Beverage Dynamics 39 AMERICAN MADE AMERICAN Jordan Winery's Rob Davis T he last few years have been kind to the California wine indus- California's wine industry's string of strong vintages. FIVE GOOD YEARS... and C ounting

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