Issue link: https://read.dmtmag.com/i/72467
JULY 2012 J OURNAL July 2012 The Magazine For Manufactured & Modular Housing Professionals ABOUT THE COVER This month's cover photo is courtesy of Deer Valley Homebuilders, Inc. For more information visit their website at: www.deervalleyhb.com SCOTT STROUD What Do You Do? SCOT ED HICKS Ask Eddie VOL. 32 NO. 7 JOURNAL President&Publisher .......................Jim Visser STAFF Office Manager & Associate Editor . . . . . . . . . . . . .Shelia Stiner CirculationManager ........................ShirleyVisser Photography ............................JamesVisser,Jr. National Modular Sales Consultant . . . . . . . . . . .Melissa Bishop Contributors Political And Associations . . . . . . . . . . . . . . . . .Danny Ghorbani MH Association for Regulatory Reform and Richard Jennison, Manufactured Housing Institute rv/mh hall of fame fund raiser Buy a brick and engrave your memory forever at the "Walk of Fame". 8 mharr viewpoint Danny Ghorbani reports unfair and costly double standard on alternate construction. 10 service & set-up George Porter discusses things that need inventing. mhi focus Dick Jennison discusses advocating forthe removal of burdensome regulations. community consultant Frank Rolfe discusses how much money you can make with a MH community. marketing consultant Scott Stroud gives helpful tips on crafting yourelevatorspeech. sales management Grayson Schwepfinger continues his series of articles on sales management. sales & marketing John Graham discusses seven qualities that produce star performers. 12 14 18 20 22 24 development marketing Ed Hicks says we must find a way to greatly improve our image with the general public. 26 Mailing Address: P.O. Box 288 Manchester, GA 31816 Shipping Address: 1069 Judson Bulloch Road Warm Springs, GA 31830 E-Mail: news@journalmfdhousing.com Web Page: www.journalmfdhousing.com Volume 32 Issue 7. THE JOURNAL is sent monthly. All rights are reserved. Permission to reprint given only upon written request. The Journal is solely owned and operated by J & S Publishing Co. and is not affiliated with or run by any outside organization. It is solely supported by advertising and is dis- tributed to industry related businesses throughout the United States. Any questions or comments should be forwarded to Jim Visser, President and Publisher at 706-655-2333. POSTMASTER: Send address changes to THE JOURNAL, P.O. Box 288, Manchester, GA 31816. Development Finance,Marketing & Retailing . . . . . . . .Ed Hicks Service&Set-Up ...........................GeorgePorter Sales Management . . . . . . . . . . . . . . . . .Grayson Schwepfinger Modular Consultant ..........................ScottStroud CommunityConsultant ........................FrankRolfe The ONLY Monthly Industry Magazine! Don'tMiss Out... The AugustIssue is our Building Green Edition Reserve your ad space now. Call 706-655-2333 contents THE THE