CONTENTS
Boating Industry
www.BoatingIndustry.com
4 | Boating Industry | October 2016
6
AT THE HELM
Tackling the labor shortage
By Jonathan Sweet
18
SALES & MARKETING
Seven 'must-dos' this fall for a
spectacular 2017
By Matt Selhorst
8
INDUSTRY NEWS
• Q&A with Sam Dantzler
• Groupe Beneteau appoints CEO
for Americas
• Bayliner acquires Heyday Inboards
+More top stories
The October issue of
Boating Industry is
also available in
digital format at
boatingindustry.com/
digital-archives.
BoatingIndustry.com
BOATING
INDUSTRY
CAREER CENTER
In partnership with
several industry trade
associations, Boating
Industry has launched
a new career center
where you can post
jobs, look for op-
portunities or fi nd the
perfect candidate for
your opening.
STATE OF THE
INDUSTRY
WEBINAR
If you missed our
annual State of the
Industry webinar, you
can now view the
archived version on
our website.
SWEET: MILLENNIAL
BORROWING HABITS
COULD MEAN BIG
TROUBLE
In a recent blog post, editor-in-chief Jonathan
Sweet wrote about why he's worried about a
recent report on Millennial borrowing:
"The key fi nding: of the 64 percent of older
Millennials who own a home, 51 percent have
used a home equity loan. … What are they using
that money for? The most popular reason Millen-
nials took out home equity loans was vacations
at 43.3 percent. … The survey also showed that
Millennials are more likely than Boomers to use
their home as a fi nancial asset by selling it to
make money (27 percent vs. 13 percent)."
Read more at BoatingIndustry.com/blogs
CAREER CENTER
Careers.BoatingIndustry.com
STATE OF THE INDUSTRY WEBINAR
BoatingIndustry.com/webinars
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YOUTUBE: YouTube.com/BoatingIndustry
"I BELIEVE, AS A
BUSINESS, YOU'RE
EITHER GETTING
BETTER OR YOU'RE
GETTING WORSE.
THERE IS NO
STAGNANT,THERE IS
NO COASTING."
— Sam Dantzler