Vol. 2 2016

Issue link: https://read.dmtmag.com/i/737157

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2 0 1 6 V 2 | BULLDOG | 2 7 TAILLIGHTS Firing up the grill Mack ® trucks haul Weber's Mobile Grill Academy M ack ® trucks and Weber grills go together like barbecue and brisket, and that's why Weber chose Mack to haul their Mobile Grill Academy to cook-offs, wine festivals and grocery stores around the country. "We love the synergy we get with the align- ment of two iconic brands," says Jane Quinn, B2B partnerships and promotions for Weber-Stephen Products. Quinn says they rely on the dependable vehicle performance and great brand recognition of Mack Pinnacle TM models as they take the traveling road show to more than 70 events. Quinn says their goal is to take the mystery out of grilling and loves how the truck drivers help make the process go smoothly. "Mack and Weber are the perfect pairing to create a positive customer experience," she says. Professional truck driver Denny Blumer operates one of the two black 2016 Mack Pinnacle sleepers with 53-foot double expandable custom trailers when transporting Weber's Mobile Grill Academy around the country. Customers and grilling enthusiasts can tour the trailer's 875 square feet of climate-controlled showroom, classroom and dining room space where they engage with the Weber products, try out reci- pes and learn the latest grilling techniques. The truck drivers not only transport the equipment, they also help with the event. Blumer says the attendees are as impressed with big rigs as they are with the big ribs, and he loves the positive reaction he gets when he shows off the truck at the events. Matt Soderlund, account director with GMR, the agency that handles the logistics of the tour, says the high-end trucks have served them well and they plan to expand by adding several more Mack trucks next year. "Our events don't happen without dependable equipment to get our Mobile Grill Academy trailers from point A to point B, so it makes a ton of sense to work directly with a great brand like Mack," Soderlund says. Denny Blumer drives a Mack for Weber and helps demonstrate grilling techniques. By Carolyn Magner Mason

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