Bulldog

Vol. 2 2016

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2 0 1 6 V 2 | BULLDOG | 7 M ack Trucks customers now have access to a new fuel economy tool available exclusively at Mack dealer- ships. The new online tool for truck spec'ing enables Mack customers to input and modify a number of variables on Mack ® Pinnacle™ highway models, select a route and evaluate fuel-savings potential against a baseline confi guration. "Even with today's low fuel prices, fuel remains the single largest expense for the vast majority of our highway customers," says Scott Barraclough, Mack technology product manager. "With this new tool, cus- tomers can quickly see the fuel effi ciency impacts of different truck confi gurations, enabling them to optimize the spec of their Mack Pinnacle models to save fuel and help boost their bottom lines." The Mack fuel economy tool allows users to choose from a number of Mack Pinnacle model component and application options that affect fuel effi ciency, including weight, speed, engine size and rating, transmission, axle ratios, tires, aerodynamic enhancements and more. Specs for the customer's current Mack Pinnacle model are used as a baseline and can be compared with up to four alterna- tive confi gurations. The tool includes an interactive map that allows customers to choose from several major interstate highway routes, providing a breakdown of fl at, rolling hills and hilly terrain. Topographical information is then used in the fuel effi ciency comparison. Once all components and variables are selected and submitted online, the compara- tive results are calculated by a server-based simulation program and emailed directly to the dealer salesperson for prompt review and discussion with customers. Should a cus- tomer require additional information, the tool is capable of monetizing the comparison based on a customer's average miles traveled per year and cost of fuel. "The Mack fuel economy tool not only helps our highway customers make better decisions for their business, it also helps them see the benefi ts of our fully integrated powertrain," Barraclough said. "It demon- strates how our fuel-effi cient technologies, like Mack Super Econodyne ® and Mack Load Logic, deliver fuel savings." The Mack fuel economy tool uses a propri- etary simulation program to analyze each chassis spec entered and develops compara- tive results based on data attained from fi eld and simulation testing. While it is diffi cult to capture all of the possible factors that affect fuel effi ciency, the Mack fuel economy tool is the most detailed tool available to dealers and customers today. For more information, or to try out the Mack fuel economy tool, visit your local Mack dealership. New online spec'ing tool gives Mack customers the fuel effi ciency edge Mack Trucks customers now have access to the Mack fuel economy tool (above), which enables Mack dealer sales representatives to input and modify a number of variables on Mack ® Pinnacle™ highway models, select a route (right) and evaluate fuel-savings potential against a baseline confi guration. Mack Trucks uses virtual reality to demonstrate power and performance of Mack ® vehicles with mDRIVE™ HD A nyone interested in what it's like to sit in the cab and ride in a Mack ® truck while on the job can now experience it through vir- tual reality offered by Mack Trucks. Mack is the fi rst Class 8 OEM to offer such a virtual reality test drive of a commercial vehicle to a wide audience, and the response has been overwhelmingly enthusiastic. Mack used virtual reality technology to better demonstrate features and benefi ts of the Mack Pinnacle™, Mack Granite ® and Titan by Mack models equipped with the Mack mDRIVE™ HD automated manual transmission. Using virtual reality headgear, Google Cardboard or a smartphone, viewers can look around 360 degrees to see the cab inte- rior in its entirety, as well as see what it feels like to be in the cab of a Mack model while it's operating in quarries and on the highway. "Through virtual reality, customers and the general public now have the opportunity to truly understand what it's like to be in the cab of a Mack truck as it gets the job done," said John Walsh, Mack vice presi- dent of global brand and marketing. "Our trucks, when paired with the mDRIVE HD, are unmatched in terms of power and performance, and now we are offering everyone a unique experience to better demon- strate this." The Mack virtual reality experience showcases the power of the mDRIVE HD as it effortlessly frees the Mack Granite model from mud on a job site, easily drives up and down a steep grade without having to continuously apply brakes, reducing brake wear-and-tear, and also smoothly manages a fully loaded Mack Pinnacle model up and down a 15 percent and a 20 percent grade. To experience Mack virtual reality, visit http://www.macktrucks.com/ VR Google Cardboard and link to the Mack virtual reality app. The vir- tual reality videos also will be posted to the Mack website, but will not be as immersive as when Google Cardboard and the app are used. Mack used virtual reality technology to better demonstrate features and benefi ts of the Mack Pinnacle™, Mack Granite ® and Titan by Mack models equipped with the Mack mDRIVE™ HD 13-speed automated manual transmission. Using a VR headset and a smartphone, viewers can look around 360 degrees to see the cab interior in its entirety, as well as see what it feels like to be in the cab of a Mack model while it's operating in quarries and on the highway.

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