STiR coffee and tea magazine

Volume 5, Number 5

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STiR coffee and tea 15 NEWS Sun (with organic rooibos), fields of gold (with chamomile and lemon myrtle), golden time (with lemon verbena and dried lime), and three roots (with ginger and licorice).] The health benefits of pu-erh tea are now being recognized. We took a chance on our savory tea line [launched in 2013]. It was ahead of its time, but consumers are catching up. [The Numi savory tea line includes tomato mint, carrot curry, fennel spice, spinach chive, beet cabbage, and broccoli cilantro.] STiR: In your opinion, what are the next steps globally for the movement to organics, fair trade and sustainability, and how does Numi fit into those steps? Rahim: There is a global movement, and consciousness of these issues is shifting. Big retailers, such as Walmart and Target offer organic produce and products, and while these right now represent only about 4% of sales, that means that market share has doubled in a relatively short period of time. I helped to found OSC². The initials stand for "One Step Closer to an Organic and Sustainable Community." This is a group of c.e.o.s from companies committed to organic, sustainably pro- duced products and green packaging. We believe that working collaboratively; we can address issues more effectively. Through OSC² members' products' produc- tion and shipping and other components in the supply chain, we realize we are contributing to climate change. We want to contribute to its solution. That's why you see people stepping forward into this coalition. [Footnote: OSC 2 includes representatives from MissionHub, 18 Rabbits, Clear Grape LLC, California Olive Ranch, Mary's Gone Crackers, Guaychi Yerba Mate, The Fruit Guys, REBBL, Estancia Beef, Alter Eco Americas, Happy Family, Nutiva, Get Real Nutrition, and Big Tree Farms. In addition to its Compostable Packaging Coalition, the organization's website notes that: "OSC² partnered with Pur Projet to leverage social and environmental innovation within existing supply chains in an effort to regenerate and conserve critical ecosystems. Pur Projet's holistic approach utilizes insetting programs, which incorporate internal offsets across multiple socio-environmental criteria: carbon, water, soils, biodiversity, social, ethical, etc. Counter to traditional "offsetting," where compensation actions are held in a separate location and use uncorrelated actors and technical activities, "insetting" integrates socio-environmental commitments at the heart of a company's sector and occupation.]

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