Issue link: https://read.dmtmag.com/i/737343
STiR coffee and tea 23 K L O T H & K Ö H N K E N T E E H A N D E L G M B H K O N S U L - S M I D T - S T R A S S E 8 j SPEICHER 1 - D -282 17 BREMEN FON + 4 9 - 4 2 1 - 3 4 8 5 2 6 4 FAX + 4 9 - 4 2 1 - 3 4 7 7 7 2 0 W W W . K K T E E . D E M A I L @ K K T E E . D E IT SUITS ALL MERCHANTS TO TRADE FAIR AND QUALI-TEA ! Texas U Expands Research Texas A&M University recently decided to create a dedicated research center to advance study into coffee with the goals of improved quality and sustainability throughout the global supply. The Center for Coffee Research and Education, part of the Norman Borlaug Institute for International Agriculture, "will seek to make rapid gains in research to sustain and grow the world's coffee supply," Dr. Craig Nessler, director of Texas A&M AgriLife Research, said in an announcement. Borlaug Institute researchers already have studied coffee research through the institute's association with the industry- supported coffee research nonprofit organization World Coffee Research, which is currently overseeing multiple programs and research initiatives designed to better understand and protect existing coffee varieties, and to protect the viability of quality arabica coffee in the short-, long-, and extra- long-terms. Coffee is the primary income source for more than 100 million people worldwide, Dr. Nessler said. The industry has a retail value estimated at $30-32 billion for the US alone, reaching $170 billion worldwide. The industry is confronted with problems such as diseases, narrow genetic diversity, climate change, and an ever-increasing global demand have experts predicting a difficult future for coffee producers. company's traffic "jumped by 6.96%. Thus the reintroduction of the PSL appears to have increased Starbucks visits by close to 7%." "Starbucks' national market share jumped a whopping 2%, putting it at over 69% of the national coffee market," writes Portnoy, adding, "In this time period, Dunkin' Donuts dropped three percent, from 20.5 to 17.5." In addition to its pumpkin, Starbucks introduced a new Chile mocha and returned its popular salted caramel mocha to the lineup. Rust Resistant Plant Donation Early this year Starbucks introduced a One Tree for Every Bag program which plant a rust-resistant coffee tree for every bag of coffee sold. So far the program has raised enough funds to plant 18 million trees in the past 18 months. In October the company expanded the program to plant a tree for every cup of Mexico Chiapas coffee sold at its 13,500 US and Mexican stores on National Coffee Day. The company teamed with ECOM and Conservation International to distribute the trees to growers through- out Central and South America. "We have an ambitious goal of planting 20 million trees and celebrating Chiapas coffee, the birthplace of our ethical sourcing program over a decade ago," said Craig Russell, e.v.p., Starbucks global coffee. Starbucks' 2016 fall beverage trio "Coffee has suffered from a lack of advanced research in areas like genetics and disease resistance," said Dr. Tim Schilling, executive director of World Coffee Research. Learn more: today.tamu.edu Pumpkin Spice Latte Starbucks once again demonstrated the extraordinary popularity of pumpkin spice latte (PSL) on its 13th seasonal return in September. In the 24 hours after it was intro- duced Starbucks added more than 150,000 visits daily. The beverage single-handedly boosted sales to 11% of the entire quick service restaurant (QSR) market segment. Prior to PSL's return, among beverage retailers Starbucks held 67.5% of the national market for coffee based chains (compared to Dunkin' Donuts at 20.5%, Einstein Bros (3.5%), and Tim Hortons (2.7%), according to Eli Portnoy, c.e.o. of Sense360. Portnoy said that in the week following the Sept. 5 introduction the