Cheers

Cheers-Oct 2016

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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www.cheersonline.com 13 October 2016 • Galen Johnson, bar manager at The 404 Kitchen in Nashville, TN. "Later they were embraced in cocktails because they added such roundness and depth of fl avor." For certain, "A barspoon of a cordial adds a layer of complexity and intrigue," says Jared Sadoian, bar manager at The Hawthorne in Boston. New producers have come into the market offering a wide variety of liqueurs made with quality, authentic ingredients. "Now we have more options than ever," he adds. Bartenders have their favorites. "Personally I couldn't live without dry curacao or maraschino liqueur," says Craig Seaman, bar manager at Bar Frances in New Orleans. "I fi nd those two to be indispensible in both classic and modern applications." For Dan Smith, general manager of the Queen Mary Tavern in Chicago's Wicker Park, part of the Heisler Hospitality group, Chartreuse is a favorite. The liqueur is made with more than 130 herbs, roots and fl owers, and has a history that spans hundreds of years. "I love liqueurs; I've used a bunch in every cocktail menu I've ever done," says Smith. "Liqueurs offer totally unique and complex fl avor profi les you can't get anywhere else," he adds. BARTENDER'S CHOICE As interest grows, so does supply. European houses report growing demand for fl agship liqueurs and have also started exporting some of their lesser-known products to a U.S. market thirsty for new fl avor experiences. American craft producers are also in the cordials game. On the wide sea of liqueurs, bar professionals report a wave of trends. "There are more and more players being introduced every day, and the options have become endless," notes Mike Jones, head bartender for Sable Kitchen & Bar in Chicago. Elderfl ower liqueur is on virtually every backbar these days, thanks to the 2007 launch of St. Germain. Camp at Burlock Coast sees a nascent trend in anise-fl avored spirits, such as arak and raki, and Xtabentun, a Mexican liqueur sweetened with honey. "Absinthe enjoyed a spurt of interest a few years ago, and I think people are getting a taste for anise again." Eureka Restaurant Group, a Hawthorne, CA-based chain with 20 locations, has a unique approach when it comes to liqueurs thanks to its "Discover American Craft" concept, says beverage director Trevor Tyler. The chain only carries products made in the U.S. "So we don't have any of the usual imported liqueurs, which can sometimes limit what we are able to do, but it also forces us to explore and fi nd new products," Tyler says. "Distilleries all over the country are producing interesting liqueurs of all kinds." As an example, he cites the Holy Smokes! cocktail, made with Leopold Bros. tart cherry liqueur, Buffalo Trace bourbon, maple syrup and chocolate bitters. Also, "There are a lot of new hop liqueurs on the market recently, fueled by interest in craft beer," says Tyler, a certifi ed Cicerone. "We've played around with some of them in cocktails." LESS SUGAR, MORE SPICE In the latter part of the 20th century, many cordials were overly sweet, artifi cially fl avored and brightly colored. That's changed with the cocktail renaissance of this century. "Cordials and liqueurs are no longer relegated to bottom-shelf, sticky-sweet fl avorings," observes Sadoian. Players such as Haus Alpenz and Giffard are using high- quality ingredients, carefully infused and redistilled to pull out the essence of those fl avors. Cordials and liqueurs have evolved in the past 15 years, says Seaman at Bar Frances. "Instead of companies making liqueurs from a chemical fl avor lab with added coloring, many are now being made from actual raw products, which translates to truer fl avors and products we can be proud to serve." Smith counts the French grapefruit liqueur Pamplemousse Rose as a rising star, as well as Ancho Reyes. Made in Mexico from ancho chiles, the liqueur offers both spiciness and depth, he says. "Spicy liqueurs are popular," echoes Sadoian at The Hawthorne, who also cites Ancho Reyes and the brand's recent line extension, Ancho Reyes Verde. Appreciation for eau-de-vies—clear, fruit brandies—is growing, although they can still be "a tough sell," says "Personally I COULDN'T LIVE WITHOUT DRY CURACAO OR MARASCHINO LIQUEUR… I FIND THOSE TWO TO BE INDISPENSIBLE IN BOTH CLASSIC AND MODERN APPLICATIONS. " — Craig Seaman, bar manager at Bar Frances in New Orleans

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