Cheers

Cheers-Oct 2016

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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{ Available Fall 2016} HANDBOOK ONLINE: www.bevinfostore.com EMAIL: asims@epgmediallc.com PHONE: 203-855-8499 ext. 2251 FAX: 203-855-9446 MAIL: EPG Media LLC, Attn: Handbook Department PO Box 75018, Chicago, IL 60675-5030 È Written analysis of latest wine trends È Wine consumption by category and state— including 12-year history È Top 50 metro markets for wine consumption by category È Ranking of top 115 domestic and imported wine brands È Advertising expenditures by brand, company and media type È Supplier performance È Consumer drinking preferences THE WINE HANDBOOK has been used by wine professionals around the world since 1970. The Wine Handbook provides historical and up-to-the-minute facts and fi gures on the expanding U.S. wine market. This edition will help readers interpret the latest wine trends, create targeted sales and marketing materials, and understand key issues impacting the industry. Wine District of Columbia . .24.6 Massachusetts . . . . . .23.1 Connecticut . . . . . . . .23.0 California . . . . . . . . . .22.3 New Jersey. . . . . . . . .22.3 Vermont . . . . . . . . . . .22.1 Washington . . . . . . . .21.3 New York . . . . . . . . . .20.2 Hawaii. . . . . . . . . . . . .19.1 Rhode Island . . . . . . .18.9 Virginia . . . . . . . . . . . .18.7 Florida. . . . . . . . . . . . .17.9 Oregon . . . . . . . . . . . .17.2 Delaware. . . . . . . . . . .17.1 Alaska . . . . . . . . . . . . .16.2 Illinois . . . . . . . . . . . . .16.0 Nevada . . . . . . . . . . . .16.0 Maryland. . . . . . . . . . .15.7 New Hampshire . . . . .15.7 Arizona . . . . . . . . . . . .15.4 Idaho . . . . . . . . . . . . .14.7 Maine . . . . . . . . . . . . .14.3 Ohio . . . . . . . . . . . . . .13.1 Michigan . . . . . . . . . . .12.7 Minnesota. . . . . . . . . .12.7 Colorado. . . . . . . . . . .12.6 North Carolina . . . . . .12.3 New Mexico . . . . . . . .12.1 Indiana . . . . . . . . . . . .11.8 Missouri . . . . . . . . . . .11.7 Alabama . . . . . . . . . . .11.4 Georgia. . . . . . . . . . . .11.4 Wisconsin . . . . . . . . . .11.4 Tennessee . . . . . . . . .11.1 Montana . . . . . . . . . . .11.0 Utah . . . . . . . . . . . . . .10.1 South Carolina . . . . . .10.0 Arkansas. . . . . . . . . . . .9.3 Louisiana . . . . . . . . . . .9.3 Oklahoma . . . . . . . . . . .9.2 Pennsylvania . . . . . . . .9.2 Texas . . . . . . . . . . . . . .9.2 Nebraska . . . . . . . . . . .8.4 South Dakota . . . . . . . .8.4 Kentucky . . . . . . . . . . .8.3 Wyoming . . . . . . . . . . .8.1 Iowa . . . . . . . . . . . . . . .7.8 North Dakota . . . . . . . .7.3 Kansas . . . . . . . . . . . . .6.8 West Virginia . . . . . . . .5.4 Mississippi . . . . . . . . . .4.8 . . . . . . . . . . . . . . . . . . . . Total U.S. . . . . . . 15.2 2014 WINE SHARE OF BEVERAGE ALCOHOL MARKET (States Grouped by Share of Alcohol Coming from Wine) State Share State Share State Share FL NM DE MD TX OK KS NE SD ND MT WY CO UT ID AZ NV WA CA OR KY ME NY PA MI VT NH MA RI CT VA WV OH IN IL NC TN SC AL MS AR LA MO IA MN WI NJ GA Washington DC Alaska Hawaii 15.0 or higher 10.0 - 14.9 8.0 - 9.9 3.0 - 7.9 State Group WINE SHARE OF BEVERAGE ALCOHOL MARKET (States Grouped by Share of Alcohol Coming from Wine) Handbook Advance 2016 100 _2016_ADVANCE 083-160.indd 100 3/31/16 1:32 PM Wine California 60,495 60,588 Florida 26,901 27,007 New York 26,231 26,390 New Jersey 14,892 15,013 Texas 14,774 14,876 Illinois 14,711 14,800 Massachusetts 12,631 12,726 Washington 10,067 10,152 Virginia 9,931 9,996 Ohio 9,281 9,332 Top 10 Total 199,914 200,880 % of U.S. Total 61.4% 61.4% U.S. Total 325,525 332,123 TOP TEN MARKETS FOR TOTAL WINE 2014 AND 2015 (000 9-Liter Cases) 2014 2015p District of Columbia 3,436 New Hampshire 3,009 Vermont 2,527 Massachusetts 2,510 New Jersey 2,277 Nevada 2,239 Connecticut 2,222 California 2,164 Hawaii 2,034 Rhode Island 2,008 National Average 1,425 TOP TEN MARKETS FOR TOTAL WINE 2015 (9-Liter Cases per 1,000 Adults) 2015p California 54,507 54,543 Florida 25,310 25,346 New York 22,993 24,050 New Jersey 13,908 13,954 Texas 13,247 13,283 Illinois 11,908 11,944 Massachusetts 11,854 11,890 Virginia 9,675 9,711 Washington 9,638 9,674 Ohio 8,550 8,586 Top 10 Total 181,590 182,981 % of U.S. Total 61.0% 61.0% U.S. Total 297,654 302,680 TOP TEN MARKETS FOR TABLE WINE 2014 AND 2015 (000 9-Liter Cases) 2014 2015p District of Columbia 3,081 New Hampshire 2,757 Vermont 2,348 Massachusetts 2,345 New Jersey 2,117 Connecticut 2,049 Nevada 2,033 California 1,948 Delaware 1,873 Rhode Island 1,860 National Average 1,298 TOP TEN MARKETS FOR TABLE WINE 2015 (9-Liter Cases per 1,000 Adults) 2015p (p) Preliminary. Handbook Advance 2016 97 _2016_ADVANCE 083-160.indd 97 3/31/16 1:32 PM actual pages from the 2016 handbook wine wine wine wine wine wine wine wine wine wine wine wine 2016 wine wine wine wine wine wine 2016 wine wine wine wine wine wine 2016 wine wine wine

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