Stateways July-Aug 2012

StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions

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PRODUCTS & PACKAGING Brown-Forman has debuted a line extension to the iconic Southern Comfort brand with the launch of Southern Comfort Bold Black Cherry, a mixture of Southern Comfort with whiskey and cherry flavors. The new flavor comes on the heels of the successful introduc- tions of Southern Comfort Lime in 2010 and Southern Comfort Fiery Pepper last fall. Backed by a national ad campaign, the 70 proof Southern Comfort Bold Black Cherry is available across the U.S. for a suggested retail price of $16.99 for a 750 ml bottle. Kahlúa is adding three new flavors to its premium, 200 ml Cans-To-Go pre- mixed cocktail portfolio: Kahlúa Iced Espresso, Kahlúa Iced Mocha and Kahlúa Cinnamon Spice. Available in four- packs of 200 ml cans as well as single serve formats, the launch of Kahlúa Cans-To-Go is being supported at retail by custom- designed POS materials including floor racks, floor and door decals, case cards and extenders, shelf talkers and gravity feed units. Kahlúa Cans-To-Go will have a sug- gested retail price of $2.50 for a single can and $9.99 for a four-pack. Heaven Hill Distilleries is just launching Mariposa Agave Nectar Liqueur, available first in major U.S. markets. Mariposa is a highly mix- Maximize your positive press from your feature in Reprints Maximize the marketing power of your feature. Eprint Give your feature a presence on the World Wide Web. Fame Frame TM Transform your feature into an impressive work of art with a customized wall plaque. For custom reprints of articles in this magazine contact: Cheryl Naughton, M2MEDIA360, (678) 292-6054 or Contact Cheryl Naughton at 678-292-6054 able, artisanal liqueur made from select agave nec- tar combined with 100% agave tequila and premi- um vodka, the company says. It is enhanced with hints of rose oil and gardenia. Named for the Spanish translation for "butterfly," Mariposa highlights the Monarch butterfly that is indige- nous to the Tequila region of Mexico. Mariposa Agave Nectar Liqueur is 60 proof and has a sug- gested retail price of $24.99 for a 750 ml bottle. Crown Royal XR's latest release in the company's Extra Rare Whisky Series is a blend from the LaSalle Distillery. This second release of XR includes a small reserve of the final batch of whiskies saved from the distillery, which was closed in 1993. Crafted by Master Blender Andrew MacKay, the 80 proof Canadian whisky is available for a suggested retail price of $129.99 for a 750 ml bottle. Bacardi USA is introducing D'USSÉ V.S.O.P. Cognac to the U.S. market. D'USSÉ is made from cognacs at the famed Chateau de Cognac in France, with more than two centuries of cognac-producing tradition. The selected cognacs are aged at least 4 years in French oak barrels, resulting in a full-bodied, round taste profile, accented by spices, almond, cinnamon and honey notes. Now available in a few select markets, D'USSÉ is rolling out nationally in September with a suggested retail of $44.99 for a 750 ml bottle. StateWays July/August 2012 45

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