Issue link: https://read.dmtmag.com/i/743340
tobaccoasia 17 Rhineland-Palatinate, Hessen, and Hamburg. Among the shows' exhibitors, 60% at InterTabac and 70% at InterSupply came from overseas. InterTabac remains the world's largest trade fair of its kind and the leading trade fair for the industry. (The number of visitors, exhibitors, and floor space for this trade fair are assessed and cer- tified based on the standardized definitions of the FKM – Society for the Voluntary Control of Fair and Exhibition Statistics.) Products groups that trade visitors at Inter- Tabac found particularly interesting this year in- cluded cigars, cigarillos, cigarettes, smoking ac- cessories, e-cigarettes, e-shishas, fine-cut tobacco, and cigarette paper. This was the result of a visi- tor survey conducted by an independent trade fair market research institute. The survey also found that trade visitors rated the range of offerings of the 521 exhibitors – 442 of which exhibited at In- terTabac – as "good". At InterSupply, visitors were especially inter- ested in raw tobacco, packaging, flavors, additives, and machines for manufacturing tobacco prod- ucts. This new trade fair continues to grow each year. While the number of exhibitors had already increased to 79 in comparison to the previous year, this year nearly half of all InterTabac visitors stopped by at InterSupply as well. "Visit was worthwhile" A total 9 out of 10 trade visitors found their visit to InterTabac worthwhile. A further 5% was un- able to reply at the time of the survey. Visitors stated that the goals for InterTabac that they had achieved best were product sampling and gather- ing information on products, services, or tech- niques. The largest visitor groups were from retail, followed by wholesale and industry. Entrepre- neurs, managers, and departmental managers were the largest professional groups. More than 90% counsel, co-decide, or make purchasing decisions for their companies. This meant an interesting tar- get group again for exhibitors. InterTabac and InterSupply also offered ex- hibitors many contacts that they would otherwise not find at any other trade fair. A total 6 out of 10 trade visitors do not visit any other trade fair with a similar subject. For 80.5% of exhibitors, the ex- pectations they had for InterTabac 2016 were ei- ther partially or completely fulfilled. For a further 11.4%, their expectations were even surpassed. The survey also reported that 91.1% of exhibitors enjoyed being at the trade fair. Things are looking good for next year as well. A total 9 out of 10 trade visitors have already said that they intend to visit InterTabac and/or InterSupply, which will take place September 22-24, 2017. Smoking accessories were also a hit Machines for manufacturing tobacco products in demand at InterSupply InterSupply focused more on the manufacturing side Cigars were one of the more popular products at this year's InterTabac