Boating Industry

November 2016

Issue link:

Contents of this Issue


Page 3 of 51

CONTENTS Boating Industry 4 | Boating Industry | November 2016 6 AT THE HELM 16 reasons to attend MDCE 2016 By Jonathan Sweet 18 SALES & MARKETING Why you are losing boat sales By Matt Sellhorst 8 INDUSTRY NEWS • Q&A with Josh Linkner • Kawasaki introduces stand-up Jet Ski SX-R • Bass Pro Shops to acquire Cabela's +More top stories 20 Q&A Joe Curran, COO, Iconic Marine Group By Jonathan Sweet 50 TOP 100 SPOTLIGHT Clark Marine: Detailed delivery helps educate customer By Brianna Liestman The November issue of Boating Industry is also available in digital format at digital-archives. SIGN UP FOR FREE ENEWS Need more industry news? The free Boat- ing Industry enews comes out every Tuesday and Thursday. 1 DI VILIO: 4 WAYS THIRD-PARTY SALES CHANNELS DRIVE SALES AND GENERATE LEADS In a recent blog post, Justin Di Vilio wrote about why he's worried about leveraging third-party services to improve boat sales: "Listing your inventory on these third-party sales sites can help you reach more potential buyers and generate more exposure for your business. These websites are some of the fi rst places shoppers search when they're in the market for new or used boats, with thousands of shoppers browsing them each day. Shoppers can easily browse boats from mul- tiple dealers (and, in some cases, private sellers) to fi nd the right fi t for them." Read more at ENEWS TOP 100 TWITTER: @BoatingIndustry FACEBOOK: INSTAGRAM: @BoatingIndustry YOUTUBE: TOP 100 Visit on December 9 to get your fi rst look at the 2016 Top 100.

Articles in this issue

Links on this page

Archives of this issue

view archives of Boating Industry - November 2016