Boating Industry

November 2016

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Page 5 of 51 6 | Boating Industry | November 2016 AT THE HELM JONATHAN SWEET Boating Industry EDITOR-IN-CHIEF: Jonathan Sweet ( SENIOR EDITOR: Liz Keener ( MANAGING EDITOR: Brianna Liestman ( ASSOCIATE DIGITAL PRODUCTION EDITOR: Shauna Spencer ( MANAGING ART DIRECTOR: Dodi Vessels PRODUCTION ARTIST: Kelsey Houle ( PRODUCTION MANAGER: Angela Schmieg PRODUCTION DIRECTOR: Cherri Perschmann NATIONAL SALES DIRECTOR: Kathy Johnson 763-383-4409 ( SENIOR ACCOUNT MANAGER, EAST: Chris Pelikan 763-383-4408 ( CEO: Marion Minor SR. VICE PRESIDENT/FINANCE & OPERATIONS: Gerald Winkel SR. VICE PRESIDENT/MARKET DEVELOPMENT: Joanne Juda-Prainito VICE PRESIDENT/MARINE, POWERSPORTS, BEVERAGE: Amy Collins SALES OPERATIONS MANAGER: Bernadette Wohlman BOATING INDUSTRY (ISSN #1543-4400) is published monthly; except combined June/July, August/September and October/November – by EPG Media & Specialty Information, 10405 6th Ave. N., Minneapolis, MN 55441. Periodicals postage paid at St. Paul, MN and additional mailing offices. POSTMASTER: Send address changes to Boating Industry, P.O. Box 2123, Skokie, IL 60076-7823. SUBSCRIPTION INFORMATION: Free to qualified members of the boating industry. Annual subscription rate is $99 per year for U.S., Mexican and Canadian residents and $149 for residents in other countries. All paid subscriptions must be paid in advance and in U.S. funds only. CUSTOMER SERVICE: Visit, call (847) 513-6025, email or write to Boating Industry, P.O. Box 2123, Skokie, IL 60076-7823. EDITORIAL: All manuscripts, materials, photographs and artwork submitted are at mailer's risk and must include self-addressed envelope with sufficient postage for return. No responsibility will be assumed for unsolicited materials. Boating Industry is a registered trademark of EPG Media & Specialty Information. © 2016 by EPG Media & Specialty Information. All rights reserved. Reproduction in whole or part is prohibited unless expressly authorized by publisher. For more information on e-prints or reprints from Boating Industry, contact Bernadette Wohlman, (763) 383-4400 x4464 Printed in U.S.A. Member of Awards FOR BOAT DEALERS, the Marine Dealer Conference & Expo is one of your best options for growing and improving your business. MDCE, produced by the Marine Retailers Association of the Americas and Boating Industry, is December 5-8 in Orlando. There are plenty of reasons to attend MDCE, but here are 16 of the best. Find more at 1. Josh Linkner – Linkner will be delivering the opening keynote at this year's MDCE, focusing on the disruptive forces that are changing the way we do business. 2. Four tracks of education – We've got 16 educational sessions across four tracks covering service, marketing, sales and leadership. 3. The new path to ownership – Discover Boating will present new exclusive re- search on what first-time buyers are looking for. 4. Pre-conference workshops – Before the conference kicks off, there are 12 pre- conference workshops that offer a deep dive into topics from F&I to marketing. 5. Session recommendations – Not sure if a session is worth your time? Each session has a rating from beginner to advanced. 6. Expo hall – More than 100 leading boat builders, manufacturers, suppliers and ser- vice providers will be on the expo hall floor showing off their latest innovations. 7. Learning Lab – Back for its second year, the Learning Lab gives you one-on-one access to many of our most popular speakers. 8. Dealer-to-dealer roundtables – New this year, the roundtables will give dealers the chance to talk to other dealers about pressing topics. 9. Dealer Case Studies – Another addition to MDCE in 2016, the Dealer Case Studies showcase successful dealers and how they have developed and applied best practices. 10. Innovation spotlight – These short, 15-minute sessions give MDCE exhibitors an opportunity to showcase products, trends and more right on the show floor. 11. Sam Dantzler – One of MDCE's most popular speakers, Dantzler will be deliver- ing the closing keynote. 12. Seth Mattison – In his breakfast keynote on the final day of the conference, Mat- tison will deliver insights into managing change in the workplace. 13. Networking – We've got nine receptions, breaks and meals over the course of the show to make the most of your time. 14. MDCE app – The new MDCE app, available for your iPhone or Android device, is more robust with better opportunities for exhibitor engagement. 15. Top 100 – On December 8, Boating Industry will announce the Top 100, the best dealers in North America. Any dealer – even those not selected for the Top 100 – can pur- chase a ticket to attend. 16. Your competitors will be there – There will be hundreds of dealers there from all over North America. Make sure you keep your competitive advantage. 16 reasons to attend MDCE 2016

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