Good Fruit Grower

December 2016

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6 DECEMBER 2016 GOOD FRUIT GROWER www.goodfruit.com I 'm pleased to announce that Good Fruit Grower has launched a Spanish language website, www. goodfruit.com/es. There you'll fi nd translations of articles from past issues, new essays by researchers and others and videos of horticulture experts. All in Spanish. The Spanish site follows months of discussion and collaboration with grow- ers, researchers and others who helped guide this project. The project fl ows from our mission of providing educational information to growers and responds to an obvious need. Look at attendance at Spanish-language sessions at any indus- try meeting: The overfl ow crowd proves a need for quality horticultural information and industry news in Spanish. Who best can fulfi ll that need than this magazine? In recent years, the staff at Good Fruit Grower has developed new ways to make our content accessible and immediate. We launched accounts with Twitter, YouTube, Facebook and Instagram. We improved our popular eFlash newsletter for weekly delivery of news and informa- tion. We developed an app for quicker display on mobile devices. We engineered our website to improve its "searchability" and speed. Now we're taking another step. We're ensuring that Good Fruit Grower's essential information reaches every stakeholder, from fi eld represen- tatives to growers, for whom Spanish is their fi rst language. The project has been a goal of mine since I joined the magazine in 2013. I thought that we were not completely fulfi lling our mission as a grower-owned publication unless we fully engaged and served a vital community in our industry. Launching the site took time and resources, which is why I'm grateful to Audience Development Manager Maria Fernandez, project lead; to Senior Editor Shannon Dininny, who oversaw development of editorial content; to Digital Producer TJ Mullinax for building a terrifi c website; and to our Spanish- language sponsors, especially G.S. Long Co., whose support helps offset added cost of translation and editing. Initially, we are posting at least three new articles timed with each of our 17 issues per year. As we smooth our processes, and if we secure additional resources, we hope to increase the number and frequency of Spanish articles. We wanted our Spanish content to refl ect the same high standards that we bring to our English content. For that reason, we looked for professionals with experience translating technical, horti- cultural topics; who are familiar with our intended audience; and who had good judgment for situations where certain English terms did not exactly transfer into formal Spanish. We've had tremendous support for this project from the outset, especially from the Washington State Fruit Commission, owner of this magazine, and Commission President B.J. Thurlby. We've had con- stant guidance and support from the advisory board we formed for this project. My thanks go to all of the advisers: Ofelio Borges, Washington State Department of Agriculture; Victor Bueno, Washington Fruit and Produce Co.; Michael Gempler, Washington Growers League; Gwen Hoheisel, Washington State University; Karen Lewis, Washington FIRST BITE O. Casey Corr, Managing Editor Introducing our Spanish website We're bringing our essential information to Spanish-speaking growers. cameronnursery.com 1261 Ringold Rd., PO Box 300 • Eltopia, WA 99330 We ship nationwide, so please call for price and availability! CONTRACTS for 2017 and beyond! Custom Contracted Apple, Cherry & Pear Trees ➱ TOP QUALITY ➱ VIRUS TESTED ➱ VERY COMPETITIVE PRICING HIGHEST QUALITY FRUIT TREES ! Call for: • TREES • ROOTSTOCK • INTERSTEMS • BENCH GRAFTS • SLEEPING EYES • ROYALTIES TIME TO: Finalize your 2018 Rootstock Needs! STACY GILMORE 509-266-4669 Stacy Gilmore • cnsales@fastmail.com

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