Beverage Dynamics

Beverage Dynamics - November/December 2016

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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8 Beverage Dynamics • November/December 2016 www.beveragedynamics.com Editor's NOTE VP, Beverage Group Amy Collins Editor Jeremy Nedelka Tel: 203-855-8499 x2213 email: jnedelka@epgmediallc.com Associate Editor Kyle Swartz Tel: 203-855-8499 x2225 email: kswartz@epgmediallc.com Contributing Editors Laurie Daniel Melissa Niksic Lisa Donoughe Jack Robertiello Julie Johnson Thomas Henry Strenk Jonathan Newman Senior Regional Sales Manager Bruce Kostic Tel: 203-855-8499, x2215 email: bkostic@epgmediallc.com Senior Regional Sales Manager Mark Marcon Tel: 763-383-4456 email: mmarcon@epgmediallc.com Senior Regional Sales Manager Debbie Rittenberg Tel: 763-383-4455 email: drittenberg@epgmediallc.com Associate Art Director Andrea Schneider Production Director Cherri Perschmann Tel: 763-383-4425 email: cperschmann@epgmediallc.com Managing Art Director Dodi Vessels Senior Research Analyst Marina Velez Tel: 203-855-8499 x2212 email: mvelez@epgmediallc.com LIST RENTAL MeritDirect, Jim Scova email: jscova@MeritDirect.com Tel: 914-368-1012 REPRINTS Circulation and Audience Development Manager Robin Cooper email: rcooper@epgmediallc.com Sr VP/Audience Development Joanne Juda-Prainito Sr VP/Finance & Operations Gerald Winkel CEO Marion Minor RETAILER EDITORIAL ADVISORY BOARD Ralph Bondon Berbiglia's Hal Gershman Happy Harry's Bottle Shop Ron Junge Brown Derby Stores Ted Farrell Haskell's Ed Mulvihill Peco's Liquors Steve Small Yankee Wine & Spirits Charles Sonnenberg Frugal MacDoogal's Beverage Dynamics is published by EPG Media & Specialty Information Editorial and executive offi ces at 17 High St., 2nd Fl., Norwalk, CT 06851 Telephone: 203-855-8499 Fax: 203-855-9446 A HOLIDAY HELPING HAND THE HOLIDAY SEASON IS ESPECIALLY hard for beverage retailers. Not only do you spend long hours away from your families when everyone else is gathering to celebrate, but there's the added stress of knowing that two months of sales will make or break the business for the year. Add to that constantly changing laws and regulations, and it's enough to make any lifelong retailer wonder why they got into this business. To help you get through the holiday rush, we've included the beer, wine and spirits information you need this season, all in one place. From sparkling wine (page 20) and winter beers (page 26) to spiced and fl avored rums (page 29), we've got the top-selling categories covered. The digital edition of this issue also contains a category update feature on Brandy and Cognac. Not a digital subscriber? Visit www.BeverageDynamics.com to sign up. Looking for creative promotion ideas? Our Advertising & Promotion Awards (page 33) highlight the best branded content from the past year, ranging from digital advertising and interactive campaigns to sponsorships and live events. The winners also include the best case cards, fl oor displays, shelf talkers and other in- store sales collateral. Outside the pages of this magazine, BeverageDynamics.com provides regularly updated content to help your business run more effi ciently and profi tably. The annual Point of Sale guide went live in October, and by the time you read this, our annual Holiday Merchandising Guide will be online as well. To ensure you're among the fi rst to receive this online content, subscribe to the Beverage Dynamics Roundup, our weekly email newsletter. You have enough on your plate this time of year – if you aren't ordering more product for the holiday rush, then you're learning about chip card readers or fi gur- ing out the new overtime laws. Running a small business is more than a full-time job, which is why we're here to ease that burden by bringing the latest news and analysis directly to you. Make us your go-to source for off-premise information, so you can focus on what's most important – family, and running your business. MARK YOUR CALENDARS! The inaugural Beverage Alcohol Retailers Conference will be held June 12-14 in Minneapolis. During the event, off-premise re- tailers will share best practices, network with each other and participate in educational sem- inars. We'll also reveal the Beverage Dynamics 2017 Retailers of the Year, hear from longtime industry experts and offer the opportunity to obtain a WSET certifi cation during the con- ference. For more information, including the full agenda and hotel details, visit www.BevRetailersConference.com. Jeremy Nedelka Editor zurich

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