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StateWays | www.stateways.com | November/December 2016 40 blies – is up more than 8 percent in dollar sales and 6.6 percent in volume. The top-selling traditional-method domestic wine is Korbel, which has seen modest growth. The fastest-growing tradition- al-method brand on the Beverage Information and Insights Group's top 20 list is Mumm Napa from the Napa Valley. Sales of Mumm Napa, owned by Pernod Ricard USA, were up nearly 20 percent from 2014 to 2015. Mumm Napa's Lock- wood attributes a lot of its success to its association with the Napa Valley, an appellation that, for many, is synonymous with high quality. "It's a strong differentiator for Mumm Napa," she says. Moët Hennessy-owned Chandon, the No. 2 tradition- al-method domestic brand, has seen growth on three fronts, according to spokeswoman Korinne Munson. The winery's "limited edition" program continues to do well; in 2016, the wines featured bottles by fashion designers Carol Lim and Re- becca Minkoff. In addition, Munson says, the rosé trend has helped drive sales of Chandon Rosé, and the winery has intro- duced Sweet Star, a sweeter wine aimed at female Millennials. Among charmat-method wines, Bare- foot Bubbly, owned by E&J Gallo, has seen healthy growth – up about 4 percent in 2015 after 22 percent growth the year be- fore. Winemaker Jen Wall says the wines, which retail for about $10, "over-deliver in quality." Since the fi rst Barefoot Bubbly (Extra Dry) was introduced in 1998, the company has added a number of other products, ranging from Brut Cuvée to Pink Moscato. Gallo's Andre brand, another charmat-method wine, is the company's top-selling domestic sparkling. CAVA Sales of Spanish Cava are up about 9 per- cent in both dollars and volume, Nielsen reports. Cava, pro- duced mostly in Catalonia, is made in the traditional method – which is particularly striking when you consider that the average retail price is about $9 a bottle. The top-selling brand is Freixenet, whose best-known wine is Cordon Negro, in the distinctive black bottle (Freixenet is the largest producer of traditional-method sparkling wine in the world). Freixenet's smaller sister brand, Segura Viudas, has seen particularly healthy growth, up 11 percent from 2014 to 2015. Jane Scott, vice president of marketing for Freixenet USA, says both brands are being aimed at Millennials with social media and other digital marketing. Millennials, she says, are the target audience because they are adding bubbles to their "every- day repertoire." Because Segura Viudas is smaller and not as well-established in the U.S., Scott says, the company can experiment more with its pro- Sparkling Wine